--- title: "Shopify vs Squarespace: Which is more popular by branded search?" description: "Which is more popular in search, Shopify or Squarespace? Compare estimated monthly branded-search demand and Share of Search inside the Website builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/shopify-vs-squarespace" publisher: "Brandwave" --- # Shopify vs Squarespace: Which is more popular by branded search? Which is more popular in search, Shopify or Squarespace? Compare estimated monthly branded-search demand and Share of Search inside the Website builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shopify and Squarespace - **Competitive set**: Website builders - **Market**: Global - **Month measured**: Aug 2026 - **Shopify Share of Search**: 45.7% - **Squarespace Share of Search**: 11.5% ## Which is more popular in search, Shopify or Squarespace? - In August 2026, Shopify had more branded searches than Squarespace among website builders worldwide. Shopify was estimated to have 5.2M branded searches compared to Squarespace’s 1.3M, and held a 45.7% Share of Search versus Squarespace’s 11.5%. - Shopify was ahead of Squarespace in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Shopify’s estimated Share of Search among website builders worldwide moved from 38.7% to 45.7%, and its estimated monthly branded searches held steady at 5.2M. - Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among website builders worldwide held steady at 11.5%, and its estimated monthly branded searches moved from 1.5M to 1.3M. ## How did search popularity change for website builders worldwide in August 2026? - In August 2026, WordPress overtook Squarespace to rank 3rd among website builders worldwide, at 12.3%. - In August 2026, Shopify gained estimated Share of Search among website builders worldwide, from 44.4% to 45.7%. - In August 2026, Squarespace lost estimated Share of Search among website builders worldwide, from 13.7% to 11.5%. ## Month by month | Month | Shopify estimated searches | Shopify Share of Search | Shopify rank | Squarespace estimated searches | Squarespace Share of Search | Squarespace rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.2M | 38.7% | 1 | 1.5M | 11.5% | 4 | | Nov 2025 | 5.1M | 40.9% | 1 | 1.3M | 10% | 4 | | Dec 2025 | 5.1M | 43% | 1 | 1.2M | 10.4% | 4 | | Jan 2026 | 5.2M | 39.4% | 1 | 1.5M | 11.7% | 4 | | Feb 2026 | 5.2M | 39.4% | 1 | 1.5M | 11.8% | 4 | | Mar 2026 | 5.2M | 38.2% | 1 | 1.9M | 13.7% | 4 | | Apr 2026 | 5.2M | 39.7% | 1 | 1.5M | 11.8% | 4 | | May 2026 | 5.2M | 40.9% | 1 | 1.6M | 12.2% | 4 | | Jun 2026 | 5.2M | 43.1% | 1 | 1.6M | 13.2% | 4 | | Jul 2026 | 5.2M | 44.4% | 1 | 1.6M | 13.7% | 3 | | Aug 2026 | 5.2M | 45.7% | 1 | 1.3M | 11.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Shopify’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shopify**: Measured on the search terms “pos for shopify”, “pos shopify”, “pos system shopify”, “shopify”, “shopify ecommerce”, “shopify online store”, “shopify pos”, “shopify pos app”, “shopify pos apps”, “shopify pos card reader”, “shopify pos charges”, “shopify pos devices”, “shopify pos fee”, “shopify pos fees”, “shopify pos for retail”, “shopify pos go”, “shopify pos hardware”, “shopify pos hub”, “shopify pos lite”, “shopify pos price”, “shopify pos pricing”, “shopify pos pro”, “shopify pos pro price”, “shopify pos pro pricing”, “shopify pos pro subscription”, “shopify pos rates”, “shopify pos retail”, “shopify pos scanner”, “shopify pos software”, “shopify pos system”, “shopify pos systems”, “shopify pos terminal”, “shopify store” and “shopify website builder”, summed into one figure. - **Squarespace**: Measured on the search terms “squarespace”, “squarespace website” and “squarespace website builder”, summed into one figure. - [Shopify profile](/demand/global-en/brands/shopify) - [Squarespace profile](/demand/global-en/brands/squarespace) - [All website builders worldwide](/demand/global-en/categories/website-builders): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Shopify or Squarespace? In August 2026, Shopify had more branded searches than Squarespace among website builders worldwide. Shopify was estimated to have 5.2M branded searches compared to Squarespace’s 1.3M, and held a 45.7% Share of Search versus Squarespace’s 11.5%. ## Cite this page Brandwave. "Shopify vs Squarespace: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/shopify-vs-squarespace This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shopify-vs-squarespace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.