--- title: "Shopify vs Spring: Which is searched more?" description: "Is Shopify or Spring more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Merch platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/shopify-vs-spring" publisher: "Brandwave" --- # Shopify vs Spring: Which is searched more? Is Shopify or Spring more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Merch platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shopify and Spring - **Competitive set**: Merch platforms - **Market**: Global - **Month measured**: Sep 2026 - **Shopify Share of Search**: 72.7% - **Spring Share of Search**: <0.01% ## Is Shopify or Spring more popular in search? - In September 2026, Shopify had more branded searches than Spring among merch platforms worldwide. Shopify had about 5 million branded searches, while Spring had 320. Shopify made up 72.7% of all merch platform searches we track, and Spring accounted for <0.01%. - Shopify was ahead of Spring in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Shopify’s share of searches among merch platforms worldwide moved from 69.7% to 72.7%, and its estimated monthly branded searches held steady at 5M. - Across the 12 months ending September 2026, Spring’s share of searches among merch platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 480 to 320. ## Top merch platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shopify was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Spring was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shopify was listed before Spring in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Printify | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Printful | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fourthwall | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Shopify | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Amazon Merch on Demand | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Redbubble | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Spring | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about merch platforms - Asked ChatGPT "Which merch platform should I use?": 1. Fourthwall, 2. Printify, 3. Shopify, 4. Printful - Asked ChatGPT "What are the best merch platforms?": 1. Fourthwall, 2. Shopify, 3. Printify, 4. Printful, 5. Spring, 6. Redbubble - Asked ChatGPT "What's the best merch platform for branded merchandise?": 1. Printful, 2. Printify - Searched Google, AI Overview "print on demand platform": 1. Printify, 2. Printful, 3. Amazon Merch on Demand, 4. Shopify, 5. Redbubble - Searched Google, AI Overview "sell merch online": 1. Printify, 2. Printful, 3. Amazon Merch on Demand, 4. Shopify Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for merch platforms worldwide in September 2026? - In September 2026, Shopify gained share of searches among merch platforms worldwide, from 72.1% to 72.7%. - Estimated monthly branded searches for Spring worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026. ## Month by month | Month | Shopify estimated searches | Shopify Share of Search | Shopify rank | Spring estimated searches | Spring Share of Search | Spring rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 69.7% | 1 | 480 | <0.01% | 7 | | Nov 2025 | 5M | 69.6% | 1 | 590 | <0.01% | 7 | | Dec 2025 | 5M | 69.6% | 1 | 390 | <0.01% | 7 | | Jan 2026 | 5M | 68.1% | 1 | 390 | <0.01% | 7 | | Feb 2026 | 5M | 71.5% | 1 | 390 | <0.01% | 7 | | Mar 2026 | 5M | 67.6% | 1 | 590 | <0.01% | 7 | | Apr 2026 | 5M | 70.8% | 1 | 390 | <0.01% | 7 | | May 2026 | 5M | 72.1% | 1 | 390 | <0.01% | 7 | | Jun 2026 | 5M | 72.4% | 1 | 320 | <0.01% | 7 | | Jul 2026 | 5M | 73.5% | 1 | 260 | <0.01% | 7 | | Aug 2026 | 5M | 72.1% | 1 | 320 | <0.01% | 7 | | Sep 2026 | 5M | 72.7% | 1 | 320 | <0.01% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Shopify’s and Spring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shopify**: Measured on the search terms “shopify”, “shopify checkout” and “shopify ecommerce”, summed into one figure. - **Spring**: Measured on the search term “spring merch”. - [Shopify profile](/demand/global-en/brands/shopify) - [Spring profile](/demand/global-en/brands/spring) - [All merch platforms worldwide](/demand/global-en/categories/merch-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shopify or Spring more popular in search? In September 2026, Shopify had more branded searches than Spring among merch platforms worldwide. Shopify had about 5 million branded searches, while Spring had 320. Shopify made up 72.7% of all merch platform searches we track, and Spring accounted for <0.01%. ## Cite this page Brandwave. "Shopify vs Spring: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/shopify-vs-spring This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shopify-vs-spring. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.