---
title: "Shopify POS vs Toast: Which is more popular by branded search?"
description: "Which is more popular in search, Shopify POS or Toast? Compare estimated monthly branded-search demand and Share of Search inside the Point of sale systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/shopify-pos-vs-toast"
publisher: "Brandwave"
---

# Shopify POS vs Toast: Which is more popular by branded search?

Which is more popular in search, Shopify POS or Toast? Compare estimated monthly branded-search demand and Share of Search inside the Point of sale systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Shopify POS and Toast
- **Competitive set**: Point of sale systems
- **Market**: Global
- **Month measured**: Aug 2026
- **Shopify POS Share of Search**: 5.8%
- **Toast Share of Search**: 14.8%

## Which is more popular in search, Shopify POS or Toast?

- In August 2026, Toast had more branded searches than Shopify POS among point of sale systems worldwide. Toast was estimated to have 46.2K branded searches compared to Shopify POS’s 18.1K, and held a 14.8% Share of Search versus Shopify POS’s 5.8%.
- Toast was ahead of Shopify POS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shopify POS’s estimated Share of Search among point of sale systems worldwide moved from 9% to 5.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Toast’s estimated Share of Search among point of sale systems worldwide moved from 17.9% to 14.8%, and its estimated monthly branded searches moved from 54.3K to 46.2K.

## How did search popularity change for point of sale systems worldwide in August 2026?

- In August 2026, Toast gained estimated Share of Search among point of sale systems worldwide, from 13.3% to 14.8%.
- In August 2026, Shopify POS lost estimated Share of Search among point of sale systems worldwide, from 7.7% to 5.8%.

## Month by month

| Month | Shopify POS estimated searches | Shopify POS Share of Search | Shopify POS rank | Toast estimated searches | Toast Share of Search | Toast rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 9% | 5 | 54.3K | 17.9% | 3 |
| Nov 2025 | 27.1K | 9.9% | 5 | 45.2K | 16.5% | 3 |
| Dec 2025 | 22.2K | 9% | 5 | 45.9K | 18.6% | 2 |
| Jan 2026 | 27.1K | 9% | 5 | 53.4K | 17.8% | 3 |
| Feb 2026 | 27.1K | 8.8% | 5 | 51.5K | 16.7% | 3 |
| Mar 2026 | 27.1K | 7.5% | 5 | 54.4K | 15.1% | 3 |
| Apr 2026 | 27.1K | 7.6% | 5 | 53.6K | 15% | 3 |
| May 2026 | 27.1K | 6.9% | 5 | 54K | 13.9% | 3 |
| Jun 2026 | 27.1K | 7% | 5 | 45.4K | 11.8% | 3 |
| Jul 2026 | 27.1K | 7.7% | 5 | 46.9K | 13.3% | 3 |
| Aug 2026 | 18.1K | 5.8% | 5 | 46.2K | 14.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Shopify POS’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Shopify POS**: Measured on the search term “shopifypos”.
- **Toast**: Measured on the search terms “cost of toast pos”, “handheld toast pos”, “how much does a toast pos system cost”, “how much does toast pos cost”, “how much is a toast pos system”, “how much is toast pos”, “how much is toast pos system”, “https pos toasttab com”, “pos toast”, “pos toast system”, “pos toasttab”, “pos toasttab com”, “toast go 2 handheld”, “toast point of sale”, “toast point of sale system”, “toast pos”, “toast pos app”, “toast pos company”, “toast pos cost”, “toast pos demo”, “toast pos devices”, “toast pos download”, “toast pos fees”, “toast pos for bars”, “toast pos gift cards”, “toast pos handheld”, “toast pos hardware”, “toast pos kiosk”, “toast pos menu”, “toast pos price”, “toast pos pricing”, “toast pos printer”, “toast pos restaurant”, “toast pos sales”, “toast pos screen”, “toast pos shop”, “toast pos software”, “toast pos starter kit”, “toast pos system”, “toast pos system cost”, “toast pos system for restaurant”, “toast pos system for restaurants”, “toast pos system price”, “toast pos system training”, “toast pos systems”, “toast pos tablet”, “toast pos terminal”, “toast pos training”, “toast pos training manual”, “toast pos training video”, “toast pos website”, “toast restaurant pos”, “toast restaurant pos system”, “toast tab pos” and “toasttab pos”, summed into one figure.

- [Shopify POS profile](/demand/global-en/brands/shopify-pos)
- [Toast profile](/demand/global-en/brands/toast)
- [All point of sale systems worldwide](/demand/global-en/categories/point-of-sale-systems): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Shopify POS or Toast?

In August 2026, Toast had more branded searches than Shopify POS among point of sale systems worldwide. Toast was estimated to have 46.2K branded searches compared to Shopify POS’s 18.1K, and held a 14.8% Share of Search versus Shopify POS’s 5.8%.

## Cite this page

Brandwave. "Shopify POS vs Toast: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/shopify-pos-vs-toast

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shopify-pos-vs-toast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
