--- title: "Shopify Collabs vs Upfluence: Which is searched more?" description: "Is Shopify Collabs or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/shopify-collabs-vs-upfluence" publisher: "Brandwave" --- # Shopify Collabs vs Upfluence: Which is searched more? Is Shopify Collabs or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shopify Collabs and Upfluence - **Competitive set**: Influencer marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Shopify Collabs Share of Search**: 3.4% - **Upfluence Share of Search**: 2.8% ## Is Shopify Collabs or Upfluence more popular in search? - In September 2026, Shopify Collabs had more branded searches than Upfluence among influencer marketing platforms worldwide. Shopify Collabs had about 18,100 branded searches, while Upfluence had 14,900. Shopify Collabs made up 3.4% of all influencer marketing platform searches we track, and Upfluence accounted for 2.8%. - The lead changed hands once in the 12 months ending September 2026: Shopify Collabs took it in August 2026. - Across the 12 months ending September 2026, Shopify Collabs’ share of searches among influencer marketing platforms worldwide moved from 2.4% to 3.4%, and its estimated monthly branded searches moved from 12.1K to 18.1K. - Across the 12 months ending September 2026, Upfluence’s share of searches among influencer marketing platforms worldwide moved from 5.5% to 2.8%, and its estimated monthly branded searches moved from 27.2K to 14.9K. ## Top influencer marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Upfluence was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Shopify Collabs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Upfluence was listed before Shopify Collabs in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GRIN | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Upfluence | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Modash | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Collabstr | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | CreatorIQ | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Aspire | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Shopify Collabs | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Influencity | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | HypeAuditor | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | #paid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRIBE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about influencer marketing platforms - Asked ChatGPT "Which influencer marketing platform should I use?": 1. Modash, 2. Collabstr, 3. GRIN, 4. Shopify Collabs, 5. CreatorIQ - Asked ChatGPT "What are the best influencer marketing platforms?": 1. Modash, 2. GRIN, 3. Upfluence, 4. CreatorIQ, 5. Aspire, 6. Collabstr, 7. HypeAuditor, 8. Shopify Collabs - Asked ChatGPT "What's the best influencer marketing platform for end to end creator campaigns?": 1. GRIN, 2. Aspire, 3. CreatorIQ, 4. Upfluence, 5. Modash - Searched Google, AI Overview "influencer marketing platform": 1. Upfluence, 2. GRIN, 3. Influencity, 4. Collabstr - Searched Google, AI Overview "creator marketing platform": 1. Upfluence, 2. Collabstr, 3. CreatorIQ Not named in any answer: #paid and TRIBE. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for influencer marketing platforms worldwide in September 2026? - Estimated monthly branded searches for Shopify Collabs worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026. - Estimated monthly branded searches for Upfluence worldwide fell 45.3% over 12 measured months, from 27.2K to 14.9K in September 2026. ## Month by month | Month | Shopify Collabs estimated searches | Shopify Collabs Share of Search | Shopify Collabs rank | Upfluence estimated searches | Upfluence Share of Search | Upfluence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 2.4% | 7 | 27.2K | 5.5% | 5 | | Nov 2025 | 14.8K | 3.1% | 7 | 27.2K | 5.7% | 4 | | Dec 2025 | 12.1K | 2.6% | 7 | 22.4K | 4.9% | 5 | | Jan 2026 | 14.8K | 2.9% | 7 | 27.7K | 5.5% | 5 | | Feb 2026 | 12.1K | 2.5% | 7 | 28.1K | 5.7% | 5 | | Mar 2026 | 14.8K | 2.9% | 7 | 28.1K | 5.6% | 5 | | Apr 2026 | 14.8K | 2.9% | 7 | 31.5K | 6.2% | 5 | | May 2026 | 14.8K | 3% | 7 | 19.4K | 4% | 5 | | Jun 2026 | 14.8K | 2.8% | 7 | 18.2K | 3.4% | 5 | | Jul 2026 | 14.8K | 2.7% | 7 | 18.2K | 3.3% | 5 | | Aug 2026 | 18.1K | 3.4% | 6 | 15.1K | 2.8% | 7 | | Sep 2026 | 18.1K | 3.4% | 6 | 14.9K | 2.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Shopify Collabs’ and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shopify Collabs**: Measured on the search term “shopify collabs”. - **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure. - [Shopify Collabs profile](/demand/global-en/brands/shopify-collabs) - [Upfluence profile](/demand/global-en/brands/upfluence) - [All influencer marketing platforms worldwide](/demand/global-en/categories/influencer-marketing-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shopify Collabs or Upfluence more popular in search? In September 2026, Shopify Collabs had more branded searches than Upfluence among influencer marketing platforms worldwide. Shopify Collabs had about 18,100 branded searches, while Upfluence had 14,900. Shopify Collabs made up 3.4% of all influencer marketing platform searches we track, and Upfluence accounted for 2.8%. ## Cite this page Brandwave. "Shopify Collabs vs Upfluence: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/shopify-collabs-vs-upfluence This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shopify-collabs-vs-upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.