--- title: "SHL vs TestGorilla: Which is searched more?" description: "Is SHL or TestGorilla more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pre-employment assessment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/shl-vs-testgorilla" publisher: "Brandwave" --- # SHL vs TestGorilla: Which is searched more? Is SHL or TestGorilla more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pre-employment assessment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SHL and TestGorilla - **Competitive set**: Pre-employment assessment platforms - **Market**: Global - **Month measured**: Sep 2026 - **SHL Share of Search**: 38.3% - **TestGorilla Share of Search**: 2.2% ## Is SHL or TestGorilla more popular in search? - In September 2026, SHL had more branded searches than TestGorilla among pre-employment assessment platforms worldwide. SHL had about 550,000 branded searches, while TestGorilla had 31,600. SHL made up 38.3% of all pre-employment assessment platform searches we track, and TestGorilla accounted for 2.2%. - SHL was ahead of TestGorilla in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SHL’s share of searches among pre-employment assessment platforms worldwide moved from 47.8% to 38.3%, and its estimated monthly branded searches moved from 823K to 550K. - Across the 12 months ending September 2026, TestGorilla’s share of searches among pre-employment assessment platforms worldwide moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 46K to 31.6K. ## Top pre-employment assessment platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TestGorilla appeared in all five answers. SHL was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TestGorilla was listed before SHL in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Criteria | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TestGorilla | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HackerRank | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | SHL | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | TestDome | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Vervoe | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mercer Mettl | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Harver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pre-employment assessment platforms - Asked ChatGPT "Which pre-employment assessment platform should I use?": 1. TestGorilla, 2. Criteria, 3. SHL, 4. HackerRank, 5. Mercer Mettl - Asked ChatGPT "What are the best pre-employment assessment platforms?": 1. TestGorilla, 2. Criteria, 3. SHL, 4. Vervoe, 5. HackerRank, 6. Mercer Mettl - Asked ChatGPT "What's the best pre-employment assessment platform for a small hiring team?": 1. Criteria, 2. TestDome, 3. TestGorilla, 4. HackerRank - Searched Google, AI Overview "pre employment assessment platforms": 1. Criteria, 2. TestGorilla, 3. HackerRank - Searched Google, AI Overview "best pre employment tests": 1. TestGorilla Not named in any answer: Harver. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pre-employment assessment platforms worldwide in September 2026? - In September 2026, SHL gained share of searches among pre-employment assessment platforms worldwide, from 13.4% to 38.3%. - TestGorilla’s share of searches among pre-employment assessment platforms worldwide has lost ground for 3 months in a row, from 4.4% to 2.2% in September 2026. ## Month by month | Month | SHL estimated searches | SHL Share of Search | SHL rank | TestGorilla estimated searches | TestGorilla Share of Search | TestGorilla rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 47.8% | 2 | 46K | 2.7% | 3 | | Nov 2025 | 550K | 42.6% | 2 | 37.5K | 2.9% | 3 | | Dec 2025 | 550K | 42.9% | 2 | 30.8K | 2.4% | 3 | | Jan 2026 | 823K | 52.7% | 1 | 37.6K | 2.4% | 3 | | Feb 2026 | 550K | 42.6% | 2 | 38.6K | 3% | 3 | | Mar 2026 | 1M | 57.4% | 1 | 37.6K | 2.2% | 3 | | Apr 2026 | 550K | 42.6% | 2 | 37.7K | 2.9% | 3 | | May 2026 | 135K | 20.9% | 2 | 31.6K | 4.9% | 3 | | Jun 2026 | 110K | 15.3% | 2 | 31.6K | 4.4% | 3 | | Jul 2026 | 110K | 11.1% | 2 | 30.8K | 3.1% | 3 | | Aug 2026 | 135K | 13.4% | 2 | 26K | 2.6% | 3 | | Sep 2026 | 550K | 38.3% | 2 | 31.6K | 2.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using SHL’s and TestGorilla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SHL**: Measured on the search term “shl”. - **TestGorilla**: Measured on the search terms “assessment testgorilla”, “test gorilla”, “testgorilla”, “testgorilla app”, “testgorilla assessment” and “testgorilla skills assessment”, summed into one figure. - [SHL profile](/demand/global-en/brands/shl) - [TestGorilla profile](/demand/global-en/brands/testgorilla) - [All pre-employment assessment platforms worldwide](/demand/global-en/categories/pre-employment-assessment-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SHL or TestGorilla more popular in search? In September 2026, SHL had more branded searches than TestGorilla among pre-employment assessment platforms worldwide. SHL had about 550,000 branded searches, while TestGorilla had 31,600. SHL made up 38.3% of all pre-employment assessment platform searches we track, and TestGorilla accounted for 2.2%. ## Cite this page Brandwave. "SHL vs TestGorilla: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/shl-vs-testgorilla This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shl-vs-testgorilla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.