--- title: "Shires vs Tredstep: Which is searched more?" description: "Is Shires or Tredstep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/shires-vs-tredstep" publisher: "Brandwave" --- # Shires vs Tredstep: Which is searched more? Is Shires or Tredstep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shires and Tredstep - **Competitive set**: Equestrian boots - **Market**: Global - **Month measured**: Sep 2026 - **Shires Share of Search**: 0.78% - **Tredstep Share of Search**: 0.14% ## Is Shires or Tredstep more popular in search? - In September 2026, Shires had more branded searches than Tredstep among equestrian boots worldwide. Shires had about 5,400 branded searches, while Tredstep had 1,000. Shires made up 0.78% of all equestrian boot searches we track, and Tredstep accounted for 0.14%. - Shires was ahead of Tredstep in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Shires’ share of searches among equestrian boots worldwide moved from 0.95% to 0.78%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Tredstep’s share of searches among equestrian boots worldwide moved from 0.13% to 0.14%, and its estimated monthly branded searches moved from 880 to 1K. ## Top equestrian boots in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tredstep was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Shires did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ariat | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | DeNiro Boot Co. | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Mountain Horse | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Parlanti | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tredstep | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Shires | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dublin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Toggi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sherwood | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about equestrian boots - Asked ChatGPT "Which equestrian boots brand should I buy?": 1. Ariat, 2. DeNiro Boot Co., 3. Parlanti, 4. Tredstep - Asked ChatGPT "What are the best equestrian boots brands?": 1. DeNiro Boot Co., 2. Parlanti, 3. Ariat, 4. Mountain Horse, 5. Tredstep - Asked ChatGPT "What's the best equestrian boots brand for riding and stable use?": 1. Ariat, 2. Mountain Horse, 3. Tredstep - Searched Google, AI Overview "horse riding boots": 1. Ariat, 2. Mountain Horse Not named in any answer: Shires, Dublin, Toggi and Sherwood. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for equestrian boots worldwide in September 2026? - Estimated monthly branded searches for Tredstep worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026. - Estimated monthly branded searches for Shires worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Shires estimated searches | Shires Share of Search | Shires rank | Tredstep estimated searches | Tredstep Share of Search | Tredstep rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.95% | 3 | 880 | 0.13% | 5 | | Nov 2025 | 6.6K | 0.64% | 3 | 1K | 0.1% | 5 | | Dec 2025 | 5.4K | 0.53% | 3 | 880 | 0.09% | 5 | | Jan 2026 | 5.4K | 0.78% | 3 | 1K | 0.14% | 5 | | Feb 2026 | 5.4K | 0.95% | 3 | 880 | 0.16% | 5 | | Mar 2026 | 6.6K | 0.95% | 3 | 880 | 0.13% | 5 | | Apr 2026 | 5.4K | 0.78% | 3 | 880 | 0.13% | 5 | | May 2026 | 5.4K | 0.78% | 3 | 1K | 0.15% | 5 | | Jun 2026 | 5.4K | 0.79% | 3 | 1K | 0.15% | 5 | | Jul 2026 | 5.4K | 0.95% | 3 | 1K | 0.18% | 5 | | Aug 2026 | 5.4K | 0.78% | 3 | 1.3K | 0.19% | 5 | | Sep 2026 | 5.4K | 0.78% | 3 | 1K | 0.14% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Shires’ and Tredstep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shires**: Measured on the search term “shires equestrian”. - **Tredstep**: Measured on the search term “tredstep”. - [Shires profile](/demand/global-en/brands/shires) - [Tredstep profile](/demand/global-en/brands/tredstep) - [All equestrian boots worldwide](/demand/global-en/categories/equestrian-boots): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shires or Tredstep more popular in search? In September 2026, Shires had more branded searches than Tredstep among equestrian boots worldwide. Shires had about 5,400 branded searches, while Tredstep had 1,000. Shires made up 0.78% of all equestrian boot searches we track, and Tredstep accounted for 0.14%. ## Cite this page Brandwave. "Shires vs Tredstep: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/shires-vs-tredstep This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shires-vs-tredstep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.