---
title: "Shires vs Toggi: Which is searched more?"
description: "Which is more popular in search, Shires or Toggi? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/shires-vs-toggi"
publisher: "Brandwave"
---

# Shires vs Toggi: Which is searched more?

Which is more popular in search, Shires or Toggi? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Shires and Toggi
- **Competitive set**: Equestrian boots
- **Market**: Global
- **Month measured**: Aug 2026
- **Shires Share of Search**: 0.79%
- **Toggi Share of Search**: <0.01%

## Which is more popular in search, Shires or Toggi?

- In August 2026, Shires had more branded searches than Toggi among equestrian boots worldwide. Shires was estimated to have 5.4K branded searches compared to Toggi’s 40, and held a 0.79% Share of Search versus Toggi’s <0.01%.
- Shires was ahead of Toggi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shires’ estimated Share of Search among equestrian boots worldwide moved from 0.95% to 0.79%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 11 months ending August 2026, Toggi’s estimated Share of Search among equestrian boots worldwide moved from 0.02% to <0.01%, and its estimated monthly branded searches moved from 110 to 40.

## How did search popularity change for equestrian boots worldwide in August 2026?

- In August 2026, Toggi rose from 6th to 5th among equestrian boots worldwide.
- Estimated monthly branded searches for Shires worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

## Month by month

| Month | Shires estimated searches | Shires Share of Search | Shires rank | Toggi estimated searches | Toggi Share of Search | Toggi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 0.95% | 3 | 110 | 0.02% | 5 |
| Nov 2025 | 6.6K | 0.65% | 3 | 110 | 0.01% | 5 |
| Dec 2025 | 5.4K | 0.53% | 3 | 70 | <0.01% | 5 |
| Jan 2026 | 5.4K | 0.78% | 3 | 70 | 0.01% | 5 |
| Feb 2026 | 5.4K | 0.96% | 3 | 40 | <0.01% | 6 |
| Mar 2026 | 6.6K | 0.96% | 3 | 40 | <0.01% | 5 |
| Apr 2026 | 5.4K | 0.79% | 3 | 30 | <0.01% | 5 |
| May 2026 | 5.4K | 0.79% | 3 | 30 | <0.01% | 5 |
| Jun 2026 | 5.4K | 0.79% | 3 | 30 | <0.01% | 6 |
| Jul 2026 | 5.4K | 0.96% | 3 | 20 | <0.01% | 6 |
| Aug 2026 | 5.4K | 0.79% | 3 | 40 | <0.01% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Shires’ and Toggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Shires**: Measured on the search term “shires equestrian”.
- **Toggi**: Measured on the search term “toggi equestrian”.

- [Shires profile](/demand/global-en/brands/shires)
- [Toggi profile](/demand/global-en/brands/toggi)
- [All equestrian boots worldwide](/demand/global-en/categories/equestrian-boots): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Shires or Toggi?

In August 2026, Shires had more branded searches than Toggi among equestrian boots worldwide. Shires was estimated to have 5.4K branded searches compared to Toggi’s 40, and held a 0.79% Share of Search versus Toggi’s <0.01%.

## Cite this page

Brandwave. "Shires vs Toggi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/shires-vs-toggi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shires-vs-toggi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.