---
title: "Shippo vs Stamps.com: Which is more popular by branded search?"
description: "Which is more popular in search, Shippo or Stamps.com? Compare estimated monthly branded-search demand and Share of Search inside the Shipping label platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/shippo-vs-stamps-com"
publisher: "Brandwave"
---

# Shippo vs Stamps.com: Which is more popular by branded search?

Which is more popular in search, Shippo or Stamps.com? Compare estimated monthly branded-search demand and Share of Search inside the Shipping label platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Shippo and Stamps.com
- **Competitive set**: Shipping label platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Shippo Share of Search**: 57.8%
- **Stamps.com Share of Search**: 6%

## Which is more popular in search, Shippo or Stamps.com?

- In August 2026, Shippo had more branded searches than Stamps.com among shipping label platforms worldwide. Shippo was estimated to have 216K branded searches compared to Stamps.com’s 22.2K, and held a 57.8% Share of Search versus Stamps.com’s 6%.
- Shippo was ahead of Stamps.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shippo’s estimated Share of Search among shipping label platforms worldwide moved from 47.1% to 57.8%, and its estimated monthly branded searches moved from 178K to 216K.
- Across the 11 months ending August 2026, Stamps.com’s estimated Share of Search among shipping label platforms worldwide moved from 7.2% to 6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

## How did search popularity change for shipping label platforms worldwide in August 2026?

- In August 2026, Shippo gained estimated Share of Search among shipping label platforms worldwide, from 54.6% to 57.8%.
- Estimated monthly branded searches for Stamps.com worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Month by month

| Month | Shippo estimated searches | Shippo Share of Search | Shippo rank | Stamps.com estimated searches | Stamps.com Share of Search | Stamps.com rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 178K | 47.1% | 1 | 27.1K | 7.2% | 5 |
| Nov 2025 | 179K | 50% | 1 | 27.1K | 7.6% | 5 |
| Dec 2025 | 218K | 52.7% | 1 | 40.5K | 9.8% | 3 |
| Jan 2026 | 179K | 48.9% | 1 | 33.1K | 9% | 4 |
| Feb 2026 | 178K | 49.6% | 1 | 33.1K | 9.2% | 3 |
| Mar 2026 | 218K | 53.3% | 1 | 33.1K | 8.1% | 4 |
| Apr 2026 | 215K | 51.2% | 1 | 33.1K | 7.9% | 5 |
| May 2026 | 215K | 53.2% | 1 | 27.1K | 6.7% | 5 |
| Jun 2026 | 215K | 54.3% | 1 | 27.1K | 6.8% | 5 |
| Jul 2026 | 215K | 54.6% | 1 | 22.2K | 5.6% | 5 |
| Aug 2026 | 216K | 57.8% | 1 | 22.2K | 6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Shippo’s and Stamps.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Shippo**: Measured on the search terms “goshippo”, “shippo” and “shippo shipping”, summed into one figure.
- **Stamps.com**: Measured on the search term “stamps.com”.

- [Shippo profile](/demand/global-en/brands/shippo)
- [Stamps.com profile](/demand/global-en/brands/stamps-com)
- [All shipping label platforms worldwide](/demand/global-en/categories/shipping-label-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Shippo or Stamps.com?

In August 2026, Shippo had more branded searches than Stamps.com among shipping label platforms worldwide. Shippo was estimated to have 216K branded searches compared to Stamps.com’s 22.2K, and held a 57.8% Share of Search versus Stamps.com’s 6%.

## Cite this page

Brandwave. "Shippo vs Stamps.com: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/shippo-vs-stamps-com

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shippo-vs-stamps-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.