---
title: "Sherwin-Williams vs Zinsser: Which is searched more?"
description: "Which is more popular in search, Sherwin-Williams or Zinsser? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sherwin-williams-vs-zinsser"
publisher: "Brandwave"
---

# Sherwin-Williams vs Zinsser: Which is searched more?

Which is more popular in search, Sherwin-Williams or Zinsser? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sherwin-Williams and Zinsser
- **Competitive set**: Paint brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Sherwin-Williams Share of Search**: 74.3%
- **Zinsser Share of Search**: 0.9%

## Which is more popular in search, Sherwin-Williams or Zinsser?

- In September 2026, Sherwin-Williams had more branded searches than Zinsser among paint brands worldwide. Sherwin-Williams was estimated to have 1.8M branded searches compared to Zinsser’s 22.2K, and held a 74.3% Share of Search versus Zinsser’s 0.9%.
- Sherwin-Williams was ahead of Zinsser in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sherwin-Williams’ estimated Share of Search among paint brands worldwide moved from 71% to 74.3%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Zinsser’s estimated Share of Search among paint brands worldwide moved from 0.7% to 0.9%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

## How did search popularity change for paint brands worldwide in September 2026?

- In September 2026, Sherwin-Williams gained estimated Share of Search among paint brands worldwide, from 73.8% to 74.3%.
- Estimated monthly branded searches for Zinsser worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

## Month by month

| Month | Sherwin-Williams estimated searches | Sherwin-Williams Share of Search | Sherwin-Williams rank | Zinsser estimated searches | Zinsser Share of Search | Zinsser rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 71% | 1 | 18.1K | 0.7% | 6 |
| Nov 2025 | 1.8M | 71% | 1 | 18.1K | 0.7% | 6 |
| Dec 2025 | 1.5M | 70.8% | 1 | 14.8K | 0.7% | 6 |
| Jan 2026 | 1.8M | 70.8% | 1 | 22.2K | 0.86% | 6 |
| Feb 2026 | 1.5M | 70.6% | 1 | 18.1K | 0.85% | 6 |
| Mar 2026 | 1.8M | 70.2% | 1 | 22.2K | 0.85% | 6 |
| Apr 2026 | 1.8M | 71.9% | 1 | 22.2K | 0.87% | 6 |
| May 2026 | 1.8M | 74.5% | 1 | 18.1K | 0.74% | 6 |
| Jun 2026 | 1.8M | 75.4% | 1 | 18.1K | 0.75% | 6 |
| Jul 2026 | 1.8M | 74.5% | 1 | 18.1K | 0.74% | 6 |
| Aug 2026 | 1.8M | 73.8% | 1 | 22.2K | 0.9% | 6 |
| Sep 2026 | 1.8M | 74.3% | 1 | 22.2K | 0.9% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Sherwin-Williams’ and Zinsser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sherwin-Williams**: Measured on the search term “sherwin-williams”.
- **Zinsser**: Measured on the search term “zinsser”.

- [Sherwin-Williams profile](/demand/global-en/brands/sherwin-williams)
- [Zinsser profile](/demand/global-en/brands/zinsser)
- [All paint brands worldwide](/demand/global-en/categories/paint-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sherwin-Williams or Zinsser?

In September 2026, Sherwin-Williams had more branded searches than Zinsser among paint brands worldwide. Sherwin-Williams was estimated to have 1.8M branded searches compared to Zinsser’s 22.2K, and held a 74.3% Share of Search versus Zinsser’s 0.9%.

## Cite this page

Brandwave. "Sherwin-Williams vs Zinsser: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sherwin-williams-vs-zinsser

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sherwin-williams-vs-zinsser. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.