---
title: "Sharpie vs Stabilo: Which is searched more?"
description: "Which is more popular in search, Sharpie or Stabilo? Compare estimated monthly branded-search demand and Share of Search inside the Highlighter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sharpie-vs-stabilo"
publisher: "Brandwave"
---

# Sharpie vs Stabilo: Which is searched more?

Which is more popular in search, Sharpie or Stabilo? Compare estimated monthly branded-search demand and Share of Search inside the Highlighter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sharpie and Stabilo
- **Competitive set**: Highlighter brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Sharpie Share of Search**: 50%
- **Stabilo Share of Search**: 50%

## Which is more popular in search, Sharpie or Stabilo?

- In September 2026, Sharpie and Stabilo were level on Share of Search among highlighter brands worldwide, with an estimated 165K branded searches each, at 50% estimated Share of Search each.
- The lead changed hands 2 times in the 12 months ending September 2026: Sharpie took it in March 2026, Stabilo took it in August 2026.
- Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among highlighter brands worldwide held steady at 50%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Stabilo’s estimated Share of Search among highlighter brands worldwide held steady at 50%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for highlighter brands worldwide in September 2026?

- In September 2026, Sharpie overtook Stabilo to become the leader among highlighter brands worldwide, with 50% estimated Share of Search.
- In September 2026, Stabilo lost estimated Share of Search among highlighter brands worldwide, from 54.8% to 50%.

## Month by month

| Month | Sharpie estimated searches | Sharpie Share of Search | Sharpie rank | Stabilo estimated searches | Stabilo Share of Search | Stabilo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 50% | 1 | 165K | 50% | 2 |
| Nov 2025 | 165K | 50% | 1 | 165K | 50% | 2 |
| Dec 2025 | 165K | 50% | 1 | 165K | 50% | 2 |
| Jan 2026 | 165K | 45% | 2 | 201K | 54.9% | 1 |
| Feb 2026 | 135K | 45% | 2 | 165K | 54.9% | 1 |
| Mar 2026 | 201K | 54.9% | 1 | 165K | 45% | 2 |
| Apr 2026 | 165K | 55% | 1 | 135K | 45% | 2 |
| May 2026 | 165K | 54.9% | 1 | 135K | 45% | 2 |
| Jun 2026 | 135K | 55% | 1 | 110K | 44.9% | 2 |
| Jul 2026 | 135K | 49.9% | 1 | 135K | 49.9% | 2 |
| Aug 2026 | 165K | 45% | 2 | 201K | 54.8% | 1 |
| Sep 2026 | 165K | 50% | 1 | 165K | 50% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Sharpie’s and Stabilo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sharpie**: Measured on the search term “sharpie”.
- **Stabilo**: Measured on the search term “stabilo”.

- [Sharpie profile](/demand/global-en/brands/sharpie)
- [Stabilo profile](/demand/global-en/brands/stabilo)
- [All highlighter brands worldwide](/demand/global-en/categories/highlighter-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sharpie or Stabilo?

In September 2026, Sharpie and Stabilo were level on Share of Search among highlighter brands worldwide, with an estimated 165K branded searches each, at 50% estimated Share of Search each.

## Cite this page

Brandwave. "Sharpie vs Stabilo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sharpie-vs-stabilo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sharpie-vs-stabilo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.