---
title: "SharePoint vs Slab: Which is searched more?"
description: "Is SharePoint or Slab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Internal knowledge management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sharepoint-vs-slab"
publisher: "Brandwave"
---

# SharePoint vs Slab: Which is searched more?

Is SharePoint or Slab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Internal knowledge management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: SharePoint and Slab
- **Competitive set**: Internal knowledge management platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **SharePoint Share of Search**: 72.4%
- **Slab Share of Search**: <0.01%

## Is SharePoint or Slab more popular in search?

- In September 2026, SharePoint had more branded searches than Slab among internal knowledge management platforms worldwide. SharePoint had about 3.4 million branded searches, while Slab had 110. SharePoint made up 72.4% of all internal knowledge management platform searches we track, and Slab accounted for <0.01%.
- SharePoint was ahead of Slab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SharePoint’s share of searches among internal knowledge management platforms worldwide moved from 67.2% to 72.4%, and its estimated monthly branded searches moved from 2.7M to 3.4M.
- Across the 12 months ending September 2026, Slab’s share of searches among internal knowledge management platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 140 to 110.

## Top internal knowledge management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SharePoint appeared in all five answers. Slab was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SharePoint was listed before Slab in four out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Notion | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Confluence | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Guru | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| SharePoint | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Document360 | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Slab | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Nuclino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about internal knowledge management platforms

- Asked ChatGPT "Which internal knowledge management platform should I use?": 1. Notion, 2. Confluence, 3. Guru, 4. SharePoint
- Asked ChatGPT "What are the best internal knowledge management platforms?": 1. Notion, 2. Confluence, 3. Guru, 4. SharePoint, 5. Slab, 6. Document360
- Asked ChatGPT "What's the best internal knowledge management platform for team knowledge sharing?": 1. Notion, 2. Confluence, 3. Guru, 4. Slab, 5. SharePoint
- Searched Google, AI Overview "knowledge base software": 1. Confluence, 2. Notion, 3. Document360, 4. Guru, 5. SharePoint
- Searched Google, AI Overview "internal knowledge management platform": 1. Notion, 2. Confluence, 3. Guru, 4. SharePoint, 5. Document360

Not named in any answer: Nuclino.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for internal knowledge management platforms worldwide in September 2026?

- In September 2026, SharePoint gained share of searches among internal knowledge management platforms worldwide, from 70.8% to 72.4%.
- Estimated monthly branded searches for Slab worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

## Month by month

| Month | SharePoint estimated searches | SharePoint Share of Search | SharePoint rank | Slab estimated searches | Slab Share of Search | Slab rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7M | 67.2% | 1 | 140 | <0.01% | 7 |
| Nov 2025 | 2.7M | 71% | 1 | 110 | <0.01% | 7 |
| Dec 2025 | 2.2M | 67.5% | 1 | 110 | <0.01% | 7 |
| Jan 2026 | 2.7M | 66.8% | 1 | 110 | <0.01% | 7 |
| Feb 2026 | 2.7M | 70.3% | 1 | 140 | <0.01% | 7 |
| Mar 2026 | 2.7M | 66.4% | 1 | 110 | <0.01% | 7 |
| Apr 2026 | 2.7M | 69.3% | 1 | 140 | <0.01% | 7 |
| May 2026 | 2.7M | 70.4% | 1 | 110 | <0.01% | 7 |
| Jun 2026 | 2.7M | 68.2% | 1 | 90 | <0.01% | 7 |
| Jul 2026 | 2.7M | 71.5% | 1 | 90 | <0.01% | 7 |
| Aug 2026 | 2.7M | 70.8% | 1 | 110 | <0.01% | 7 |
| Sep 2026 | 3.4M | 72.4% | 1 | 110 | <0.01% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using SharePoint’s and Slab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **SharePoint**: Measured on the search term “sharepoint”.
- **Slab**: Measured on the search term “slab knowledge base”.

- [SharePoint profile](/demand/global-en/brands/sharepoint)
- [Slab profile](/demand/global-en/brands/slab)
- [All internal knowledge management platforms worldwide](/demand/global-en/categories/internal-knowledge-management-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is SharePoint or Slab more popular in search?

In September 2026, SharePoint had more branded searches than Slab among internal knowledge management platforms worldwide. SharePoint had about 3.4 million branded searches, while Slab had 110. SharePoint made up 72.4% of all internal knowledge management platform searches we track, and Slab accounted for <0.01%.

## Cite this page

Brandwave. "SharePoint vs Slab: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sharepoint-vs-slab

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sharepoint-vs-slab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
