--- title: "Shapton vs Wicked Edge: Which is searched more?" description: "Is Shapton or Wicked Edge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/shapton-vs-wicked-edge" publisher: "Brandwave" --- # Shapton vs Wicked Edge: Which is searched more? Is Shapton or Wicked Edge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shapton and Wicked Edge - **Competitive set**: Sharpening tool brands - **Market**: Global - **Month measured**: Sep 2026 - **Shapton Share of Search**: 0.45% - **Wicked Edge Share of Search**: 0.86% ## Is Shapton or Wicked Edge more popular in search? - In September 2026, Wicked Edge had more branded searches than Shapton among sharpening tool brands worldwide. Wicked Edge had about 4,600 branded searches, while Shapton had 2,400. Wicked Edge made up 0.86% of all sharpening tool brand searches we track, and Shapton accounted for 0.45%. - Wicked Edge was ahead of Shapton in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Shapton’s share of searches among sharpening tool brands worldwide held steady at 0.45%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, Wicked Edge’s share of searches among sharpening tool brands worldwide moved from 1% to 0.86%, and its estimated monthly branded searches moved from 5.4K to 4.6K. ## Top sharpening tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shapton was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wicked Edge did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Work Sharp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Shapton | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Chef’sChoice | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spyderco | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Lansky | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | DMT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smith's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wicked Edge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sharpening tool brands - Asked ChatGPT "Which sharpening tool brand should I buy?": 1. Work Sharp, 2. Shapton, 3. Chef’sChoice - Asked ChatGPT "What are the best sharpening tool brands?": 1. Work Sharp, 2. Shapton, 3. Spyderco, 4. Lansky, 5. Chef’sChoice - Asked ChatGPT "What's the best sharpening tool brand for knife sharpening?": 1. Work Sharp, 2. Shapton, 3. Chef’sChoice, 4. Spyderco - Searched Google, AI Overview "best knife sharpener": 1. Work Sharp, 2. Spyderco - Searched Google, AI Overview "knife sharpening tool": 1. Chef’sChoice, 2. Work Sharp Not named in any answer: DMT, Smith's and Wicked Edge. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sharpening tool brands worldwide in September 2026? - Estimated monthly branded searches for Wicked Edge worldwide fell 14.8% over 12 measured months, from 5.4K to 4.6K in September 2026. ## Month by month | Month | Shapton estimated searches | Shapton Share of Search | Shapton rank | Wicked Edge estimated searches | Wicked Edge Share of Search | Wicked Edge rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.45% | 8 | 5.4K | 1% | 7 | | Nov 2025 | 2.9K | 0.5% | 8 | 8.2K | 1.4% | 7 | | Dec 2025 | 3.6K | 0.61% | 8 | 8.2K | 1.4% | 7 | | Jan 2026 | 2.9K | 0.52% | 8 | 6.4K | 1.1% | 7 | | Feb 2026 | 2.4K | 0.46% | 8 | 4.3K | 0.82% | 7 | | Mar 2026 | 2.4K | 0.39% | 8 | 4.3K | 0.71% | 7 | | Apr 2026 | 2.4K | 0.4% | 8 | 4.5K | 0.74% | 7 | | May 2026 | 2.4K | 0.39% | 8 | 8.5K | 1.4% | 7 | | Jun 2026 | 1.9K | 0.35% | 8 | 5.4K | 1% | 7 | | Jul 2026 | 1.9K | 0.37% | 8 | 4.6K | 0.89% | 7 | | Aug 2026 | 2.4K | 0.44% | 8 | 5.7K | 1% | 7 | | Sep 2026 | 2.4K | 0.45% | 8 | 4.6K | 0.86% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Shapton’s and Wicked Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shapton**: Measured on the search term “shapton”. - **Wicked Edge**: Measured on the search terms “wicked edge” and “wicked edge sharpener”, summed into one figure. - [Shapton profile](/demand/global-en/brands/shapton) - [Wicked Edge profile](/demand/global-en/brands/wicked-edge) - [All sharpening tool brands worldwide](/demand/global-en/categories/sharpening-tool-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shapton or Wicked Edge more popular in search? In September 2026, Wicked Edge had more branded searches than Shapton among sharpening tool brands worldwide. Wicked Edge had about 4,600 branded searches, while Shapton had 2,400. Wicked Edge made up 0.86% of all sharpening tool brand searches we track, and Shapton accounted for 0.45%. ## Cite this page Brandwave. "Shapton vs Wicked Edge: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/shapton-vs-wicked-edge This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shapton-vs-wicked-edge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.