--- title: "Shapton vs Trend: Which is searched more?" description: "Is Shapton or Trend more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening stone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/shapton-vs-trend" publisher: "Brandwave" --- # Shapton vs Trend: Which is searched more? Is Shapton or Trend more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening stone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shapton and Trend - **Competitive set**: Sharpening stone brands - **Market**: Global - **Month measured**: Sep 2026 - **Shapton Share of Search**: 6.5% - **Trend Share of Search**: 1.1% ## Is Shapton or Trend more popular in search? - In September 2026, Shapton had more branded searches than Trend among sharpening stone brands worldwide. Shapton had about 2,400 branded searches, while Trend had 400. Shapton made up 6.5% of all sharpening stone brand searches we track, and Trend accounted for 1.1%. - Shapton was ahead of Trend in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Shapton’s share of searches among sharpening stone brands worldwide moved from 4.5% to 6.5%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, Trend’s share of searches among sharpening stone brands worldwide moved from 0.8% to 1.1%, and its estimated monthly branded searches moved from 430 to 400. ## Top sharpening stone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shapton was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Trend did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shapton | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Naniwa | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Smith's | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Norton Abrasives | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wusthof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trend | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sharpening stone brands - Asked ChatGPT "Which sharpening stone brand should I buy?": 1. Shapton, 2. Naniwa - Asked ChatGPT "What are the best sharpening stone brands?": 1. Shapton, 2. Naniwa - Asked ChatGPT "What's the best sharpening stone brand for knife sharpening?": 1. Shapton, 2. Naniwa - Searched Google, AI Overview "knife sharpening stone": 1. Smith's - Searched Google, AI Overview "sharpening stone": named none of the brands we track Not named in any answer: Norton Abrasives, Wusthof, GLOBAL, Shun and Trend. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sharpening stone brands worldwide in September 2026? - In September 2026, Shapton overtook Wusthof to rank 4th among sharpening stone brands worldwide, with 6.5% of the searches. - In September 2026, Trend fell from 7th to 8th among sharpening stone brands worldwide. ## Month by month | Month | Shapton estimated searches | Shapton Share of Search | Shapton rank | Trend estimated searches | Trend Share of Search | Trend rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 4.5% | 5 | 430 | 0.8% | 8 | | Nov 2025 | 2.9K | 5.6% | 5 | 650 | 1.3% | 8 | | Dec 2025 | 3.6K | 5.6% | 6 | 1K | 1.6% | 8 | | Jan 2026 | 2.9K | 5.1% | 5 | 600 | 1.1% | 8 | | Feb 2026 | 2.4K | 4.5% | 5 | 490 | 0.93% | 8 | | Mar 2026 | 2.4K | 3.9% | 6 | 460 | 0.74% | 8 | | Apr 2026 | 2.4K | 4.3% | 5 | 480 | 0.87% | 8 | | May 2026 | 2.4K | 4.8% | 5 | 410 | 0.81% | 8 | | Jun 2026 | 1.9K | 4.2% | 6 | 330 | 0.73% | 8 | | Jul 2026 | 1.9K | 4.2% | 5 | 400 | 0.88% | 8 | | Aug 2026 | 2.4K | 5.5% | 5 | 580 | 1.3% | 7 | | Sep 2026 | 2.4K | 6.5% | 4 | 400 | 1.1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Shapton’s and Trend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shapton**: Measured on the search term “shapton”. - **Trend**: Measured on the search terms “trend sharpening stone” and “trend stone”, summed into one figure. - [Shapton profile](/demand/global-en/brands/shapton) - [Trend profile](/demand/global-en/brands/trend) - [All sharpening stone brands worldwide](/demand/global-en/categories/sharpening-stone-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shapton or Trend more popular in search? In September 2026, Shapton had more branded searches than Trend among sharpening stone brands worldwide. Shapton had about 2,400 branded searches, while Trend had 400. Shapton made up 6.5% of all sharpening stone brand searches we track, and Trend accounted for 1.1%. ## Cite this page Brandwave. "Shapton vs Trend: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/shapton-vs-trend This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shapton-vs-trend. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.