--- title: "Seventh Generation vs Sunlight: Which is searched more?" description: "Is Seventh Generation or Sunlight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing liquid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/seventh-generation-vs-sunlight" publisher: "Brandwave" --- # Seventh Generation vs Sunlight: Which is searched more? Is Seventh Generation or Sunlight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing liquid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Seventh Generation and Sunlight - **Competitive set**: Dishwashing liquid brands - **Market**: Global - **Month measured**: Sep 2026 - **Seventh Generation Share of Search**: 6.4% - **Sunlight Share of Search**: 1.3% ## Is Seventh Generation or Sunlight more popular in search? - In September 2026, Seventh Generation had more branded searches than Sunlight among dishwashing liquid brands worldwide. Seventh Generation had about 18,100 branded searches, while Sunlight had 3,600. Seventh Generation made up 6.4% of all dishwashing liquid brand searches we track, and Sunlight accounted for 1.3%. - Seventh Generation was ahead of Sunlight in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Seventh Generation’s share of searches among dishwashing liquid brands worldwide moved from 7.8% to 6.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Sunlight’s share of searches among dishwashing liquid brands worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 3.6K. ## Top dishwashing liquid brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Seventh Generation appeared in all five answers. Sunlight did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dawn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Palmolive | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Seventh Generation | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ajax | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Mrs. Meyer’s Clean Day | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Fairy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sunlight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dishwashing liquid brands - Asked ChatGPT "Which dishwashing liquid brand should I buy?": 1. Dawn, 2. Palmolive, 3. Seventh Generation - Asked ChatGPT "What are the best dishwashing liquid brands?": 1. Dawn, 2. Palmolive, 3. Seventh Generation, 4. Mrs. Meyer’s Clean Day, 5. Ajax - Asked ChatGPT "What's the best dishwashing liquid brand for hand washing dishes?": 1. Dawn, 2. Palmolive, 3. Seventh Generation - Searched Google, AI Overview "dishwashing liquid brands": 1. Dawn, 2. Palmolive, 3. Ajax, 4. Mrs. Meyer’s Clean Day, 5. Seventh Generation - Searched Google, AI Overview "best dishwashing liquid": 1. Dawn, 2. Seventh Generation, 3. Ajax, 4. Palmolive Not named in any answer: Fairy and Sunlight. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dishwashing liquid brands worldwide in September 2026? - In September 2026, Seventh Generation gained share of searches among dishwashing liquid brands worldwide, from 5.8% to 6.4%. ## Month by month | Month | Seventh Generation estimated searches | Seventh Generation Share of Search | Seventh Generation rank | Sunlight estimated searches | Sunlight Share of Search | Sunlight rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 7.8% | 4 | 3.6K | 1.3% | 6 | | Nov 2025 | 22.2K | 7.9% | 4 | 3.6K | 1.3% | 6 | | Dec 2025 | 18.1K | 7.2% | 4 | 2.9K | 1.1% | 6 | | Jan 2026 | 27.1K | 8.7% | 4 | 3.6K | 1.2% | 6 | | Feb 2026 | 18.1K | 7.1% | 4 | 2.9K | 1.1% | 6 | | Mar 2026 | 22.2K | 7.1% | 4 | 3.6K | 1.2% | 6 | | Apr 2026 | 22.2K | 7.3% | 4 | 3.6K | 1.2% | 6 | | May 2026 | 22.2K | 7.8% | 4 | 3.6K | 1.3% | 6 | | Jun 2026 | 18.1K | 6.6% | 4 | 3.6K | 1.3% | 6 | | Jul 2026 | 18.1K | 6% | 4 | 4.4K | 1.5% | 6 | | Aug 2026 | 18.1K | 5.8% | 5 | 3.6K | 1.2% | 6 | | Sep 2026 | 18.1K | 6.4% | 5 | 3.6K | 1.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Seventh Generation’s and Sunlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Seventh Generation**: Measured on the search term “seventh generation”. - **Sunlight**: Measured on the search term “sunlight dish soap”. - [Seventh Generation profile](/demand/global-en/brands/seventh-generation) - [Sunlight profile](/demand/global-en/brands/sunlight) - [All dishwashing liquid brands worldwide](/demand/global-en/categories/dishwashing-liquid-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Seventh Generation or Sunlight more popular in search? In September 2026, Seventh Generation had more branded searches than Sunlight among dishwashing liquid brands worldwide. Seventh Generation had about 18,100 branded searches, while Sunlight had 3,600. Seventh Generation made up 6.4% of all dishwashing liquid brand searches we track, and Sunlight accounted for 1.3%. ## Cite this page Brandwave. "Seventh Generation vs Sunlight: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/seventh-generation-vs-sunlight This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/seventh-generation-vs-sunlight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.