--- title: "ServiceNow vs Snipe-IT: Which is searched more?" description: "Is ServiceNow or Snipe-IT more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT asset management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/servicenow-vs-snipe-it" publisher: "Brandwave" --- # ServiceNow vs Snipe-IT: Which is searched more? Is ServiceNow or Snipe-IT more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT asset management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ServiceNow and Snipe-IT - **Competitive set**: IT asset management platforms - **Market**: Global - **Month measured**: Sep 2026 - **ServiceNow Share of Search**: 77.2% - **Snipe-IT Share of Search**: 5.7% ## Is ServiceNow or Snipe-IT more popular in search? - In September 2026, ServiceNow had more branded searches than Snipe-IT among IT asset management platforms worldwide. ServiceNow had about 370,000 branded searches, while Snipe-IT had 27,300. ServiceNow made up 77.2% of all IT asset management platform searches we track, and Snipe-IT accounted for 5.7%. - ServiceNow was ahead of Snipe-IT in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ServiceNow’s share of searches among IT asset management platforms worldwide moved from 77.5% to 77.2%, and its estimated monthly branded searches moved from 452K to 370K. - Across the 12 months ending September 2026, Snipe-IT’s share of searches among IT asset management platforms worldwide held steady at 5.7%, and its estimated monthly branded searches moved from 33.4K to 27.3K. ## How did search popularity change for IT asset management platforms worldwide in September 2026? - In September 2026, ServiceNow lost share of searches among IT asset management platforms worldwide, from 78.7% to 77.2%. - Estimated monthly branded searches for Snipe-IT worldwide fell 18.2% over 12 measured months, from 33.4K to 27.3K in September 2026. ## Month by month | Month | ServiceNow estimated searches | ServiceNow Share of Search | ServiceNow rank | Snipe-IT estimated searches | Snipe-IT Share of Search | Snipe-IT rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 452K | 77.5% | 1 | 33.4K | 5.7% | 3 | | Nov 2025 | 370K | 76.4% | 1 | 33.4K | 6.9% | 2 | | Dec 2025 | 370K | 78.4% | 1 | 27.3K | 5.8% | 3 | | Jan 2026 | 452K | 78.6% | 1 | 33.4K | 5.8% | 3 | | Feb 2026 | 452K | 79.7% | 1 | 33.4K | 5.9% | 2 | | Mar 2026 | 452K | 77.3% | 1 | 40.8K | 7% | 2 | | Apr 2026 | 552K | 82.1% | 1 | 33.3K | 5% | 3 | | May 2026 | 552K | 82.8% | 1 | 33.3K | 5% | 3 | | Jun 2026 | 551K | 82.7% | 1 | 33.5K | 5% | 3 | | Jul 2026 | 452K | 80.3% | 1 | 33.4K | 5.9% | 2 | | Aug 2026 | 369K | 78.7% | 1 | 27.3K | 5.8% | 3 | | Sep 2026 | 370K | 77.2% | 1 | 27.3K | 5.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ServiceNow’s and Snipe-IT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ServiceNow**: Measured on the search terms “servicenow”, “servicenow asset management” and “servicenow itam”, summed into one figure. - **Snipe-IT**: Measured on the search terms “snipe it”, “snipe-it”, “snipe-it app” and “snipe-it software”, summed into one figure. - [ServiceNow profile](/demand/global-en/brands/servicenow) - [Snipe-IT profile](/demand/global-en/brands/snipe-it) - [All IT asset management platforms worldwide](/demand/global-en/categories/it-asset-management-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ServiceNow or Snipe-IT more popular in search? In September 2026, ServiceNow had more branded searches than Snipe-IT among IT asset management platforms worldwide. ServiceNow had about 370,000 branded searches, while Snipe-IT had 27,300. ServiceNow made up 77.2% of all IT asset management platform searches we track, and Snipe-IT accounted for 5.7%. ## Cite this page Brandwave. "ServiceNow vs Snipe-IT: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/servicenow-vs-snipe-it This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/servicenow-vs-snipe-it. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.