--- title: "Serato vs VirtualDJ: Which is more popular by branded search?" description: "Which is more popular in search, Serato or VirtualDJ? Compare estimated monthly branded-search demand and Share of Search inside the DJ software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/serato-vs-virtualdj" publisher: "Brandwave" --- # Serato vs VirtualDJ: Which is more popular by branded search? Which is more popular in search, Serato or VirtualDJ? Compare estimated monthly branded-search demand and Share of Search inside the DJ software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Serato and VirtualDJ - **Competitive set**: DJ software - **Market**: Global - **Month measured**: Aug 2026 - **Serato Share of Search**: 26.3% - **VirtualDJ Share of Search**: 31.2% ## Which is more popular in search, Serato or VirtualDJ? - In August 2026, VirtualDJ had more branded searches than Serato among DJ software worldwide. VirtualDJ was estimated to have 358K branded searches compared to Serato’s 302K, and held a 31.2% Share of Search versus Serato’s 26.3%. - VirtualDJ was ahead of Serato in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Serato’s estimated Share of Search among DJ software worldwide moved from 26.8% to 26.3%, and its estimated monthly branded searches moved from 347K to 302K. - Across the 11 months ending August 2026, VirtualDJ’s estimated Share of Search among DJ software worldwide moved from 31.6% to 31.2%, and its estimated monthly branded searches moved from 410K to 358K. ## How did search popularity change for DJ software worldwide in August 2026? - In August 2026, VirtualDJ lost estimated Share of Search among DJ software worldwide, from 34.3% to 31.2%. - Estimated monthly branded searches for Serato worldwide fell 13% over 11 measured months, from 347K to 302K in August 2026. ## Month by month | Month | Serato estimated searches | Serato Share of Search | Serato rank | VirtualDJ estimated searches | VirtualDJ Share of Search | VirtualDJ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 347K | 26.8% | 2 | 410K | 31.6% | 1 | | Nov 2025 | 366K | 28.3% | 2 | 410K | 31.7% | 1 | | Dec 2025 | 440K | 28.6% | 2 | 506K | 32.9% | 1 | | Jan 2026 | 374K | 28.2% | 2 | 416K | 31.3% | 1 | | Feb 2026 | 301K | 27.6% | 3 | 347K | 31.8% | 1 | | Mar 2026 | 330K | 27.9% | 3 | 352K | 29.8% | 2 | | Apr 2026 | 320K | 27.8% | 3 | 353K | 30.7% | 1 | | May 2026 | 319K | 27.4% | 3 | 352K | 30.2% | 1 | | Jun 2026 | 285K | 25.9% | 3 | 346K | 31.4% | 1 | | Jul 2026 | 287K | 26.4% | 3 | 374K | 34.3% | 1 | | Aug 2026 | 302K | 26.3% | 3 | 358K | 31.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Serato’s and VirtualDJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Serato**: Measured on the search terms “dj controller serato”, “dj serato”, “dj serato pro”, “dj software serato”, “dj with serato”, “sampler serato”, “serato”, “serato dj”, “serato dj controller”, “serato dj controllers”, “serato dj download”, “serato dj lite”, “serato dj lite download”, “serato dj pro”, “serato dj pro download”, “serato dj software”, “serato download”, “serato for dj”, “serato lite”, “serato pro”, “serato pro dj”, “serato sample”, “serato sampler” and “serato studio”, summed into one figure. - **VirtualDJ**: Measured on the search terms “download virtualdj”, “Virtual DJ”, “VirtualDJ”, “virtualdj 8”, “virtualdj 9”, “virtualdj android”, “virtualdj app”, “virtualdj automix”, “virtualdj controllers”, “virtualdj download”, “virtualdj for android”, “virtualdj for ipad”, “virtualdj for mac”, “virtualdj for pc”, “virtualdj home”, “virtualdj license”, “virtualdj mac”, “virtualdj mixer”, “virtualdj price”, “virtualdj pro”, “virtualdj skins”, “virtualdj software” and “virtualdj stems”, summed into one figure. - [Serato profile](/demand/global-en/brands/serato) - [VirtualDJ profile](/demand/global-en/brands/virtualdj) - [All DJ software worldwide](/demand/global-en/categories/dj-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Serato or VirtualDJ? In August 2026, VirtualDJ had more branded searches than Serato among DJ software worldwide. VirtualDJ was estimated to have 358K branded searches compared to Serato’s 302K, and held a 31.2% Share of Search versus Serato’s 26.3%. ## Cite this page Brandwave. "Serato vs VirtualDJ: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/serato-vs-virtualdj This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/serato-vs-virtualdj. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.