---
title: "Sephora vs Yes To: Which is more popular by branded search?"
description: "Which is more popular in search, Sephora or Yes To? Compare estimated monthly branded-search demand and Share of Search inside the Sheet masks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sephora-vs-yes-to"
publisher: "Brandwave"
---

# Sephora vs Yes To: Which is more popular by branded search?

Which is more popular in search, Sephora or Yes To? Compare estimated monthly branded-search demand and Share of Search inside the Sheet masks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sephora and Yes To
- **Competitive set**: Sheet masks
- **Market**: Global
- **Month measured**: Aug 2026
- **Sephora Share of Search**: 92.5%
- **Yes To Share of Search**: <0.01%

## Which is more popular in search, Sephora or Yes To?

- In August 2026, Sephora had more branded searches than Yes To among sheet masks worldwide. Sephora was estimated to have 16.6M branded searches compared to Yes To’s 1K, and held a 92.5% Share of Search versus Yes To’s <0.01%.
- Sephora was ahead of Yes To in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among sheet masks worldwide moved from 93% to 92.5%, and its estimated monthly branded searches held steady at 16.6M.
- Across the 11 months ending August 2026, Yes To’s estimated Share of Search among sheet masks worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 480 to 1K.

## How did search popularity change for sheet masks worldwide in August 2026?

- Estimated monthly branded searches for Yes To worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.

## Month by month

| Month | Sephora estimated searches | Sephora Share of Search | Sephora rank | Yes To estimated searches | Yes To Share of Search | Yes To rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 93% | 1 | 480 | <0.01% | 6 |
| Nov 2025 | 30.4M | 96.2% | 1 | 720 | <0.01% | 6 |
| Dec 2025 | 24.9M | 95.4% | 1 | 720 | <0.01% | 6 |
| Jan 2026 | 16.6M | 93.3% | 1 | 720 | <0.01% | 6 |
| Feb 2026 | 13.6M | 92.1% | 1 | 590 | <0.01% | 6 |
| Mar 2026 | 16.6M | 92.9% | 1 | 720 | <0.01% | 6 |
| Apr 2026 | 16.6M | 93% | 1 | 720 | <0.01% | 6 |
| May 2026 | 13.6M | 91.6% | 1 | 720 | <0.01% | 6 |
| Jun 2026 | 13.6M | 92.4% | 1 | 880 | <0.01% | 6 |
| Jul 2026 | 13.6M | 92.4% | 1 | 1K | <0.01% | 6 |
| Aug 2026 | 16.6M | 92.5% | 1 | 1K | <0.01% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sephora’s and Yes To’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sephora**: Measured on the search term “sephora”.
- **Yes To**: Measured on the search term “yes to skincare”.

- [Sephora profile](/demand/global-en/brands/sephora)
- [Yes To profile](/demand/global-en/brands/yes-to)
- [All sheet masks worldwide](/demand/global-en/categories/sheet-masks): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sephora or Yes To?

In August 2026, Sephora had more branded searches than Yes To among sheet masks worldwide. Sephora was estimated to have 16.6M branded searches compared to Yes To’s 1K, and held a 92.5% Share of Search versus Yes To’s <0.01%.

## Cite this page

Brandwave. "Sephora vs Yes To: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/sephora-vs-yes-to

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sephora-vs-yes-to. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.