--- title: "Sephora vs Target: Which is searched more?" description: "Is Sephora or Target more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sephora-vs-target-stores" publisher: "Brandwave" --- # Sephora vs Target: Which is searched more? Is Sephora or Target more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sephora and Target - **Competitive set**: Bath, body and cosmetics stores - **Market**: Global - **Month measured**: Sep 2026 - **Sephora Share of Search**: 61% - **Target Share of Search**: 1% ## Is Sephora or Target more popular in search? - In September 2026, Sephora had more branded searches than Target among bath, body and cosmetics stores worldwide. Sephora had about 16.6 million branded searches, while Target had 275,000. Sephora made up 61% of all bath, body and cosmetics store searches we track, and Target accounted for 1%. - Sephora was ahead of Target in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sephora’s share of searches among bath, body and cosmetics stores worldwide moved from 59.2% to 61%, and its estimated monthly branded searches held steady at 16.6M. - Across the 12 months ending September 2026, Target’s share of searches among bath, body and cosmetics stores worldwide moved from 1.1% to 1%, and its estimated monthly branded searches moved from 320K to 275K. ## Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sephora was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Target was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sephora was listed before Target in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bath & Body Works | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Lush | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | The Body Shop | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Sephora | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Target | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | L'Occitane | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Aesop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bath, body and cosmetics stores - Asked ChatGPT "Which bath and body cosmetics store should I shop at?": 1. Bath & Body Works, 2. The Body Shop, 3. Lush, 4. Target - Asked ChatGPT "What are the best bath and body cosmetics stores?": 1. Bath & Body Works, 2. The Body Shop, 3. Lush, 4. Sephora, 5. Target - Asked ChatGPT "What's the best bath and body cosmetics store for gifts and treats?": 1. Bath & Body Works, 2. Lush, 3. The Body Shop, 4. Sephora - Searched Google, AI Overview "best bath body store": 1. Bath & Body Works, 2. Lush, 3. The Body Shop, 4. Sephora, 5. L'Occitane Not named in any answer: Aesop. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bath, body and cosmetics stores worldwide in September 2026? - Estimated monthly branded searches for Target worldwide fell 14.1% over 12 measured months, from 320K to 275K in September 2026. ## Month by month | Month | Sephora estimated searches | Sephora Share of Search | Sephora rank | Target estimated searches | Target Share of Search | Target rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.6M | 59.2% | 1 | 320K | 1.1% | 7 | | Nov 2025 | 30.4M | 61.3% | 1 | 392K | 0.79% | 7 | | Dec 2025 | 24.9M | 52% | 1 | 478K | 1% | 7 | | Jan 2026 | 16.6M | 61.4% | 1 | 307K | 1.1% | 7 | | Feb 2026 | 13.6M | 59.7% | 1 | 262K | 1.1% | 7 | | Mar 2026 | 16.6M | 62.8% | 1 | 320K | 1.2% | 7 | | Apr 2026 | 16.6M | 64% | 1 | 307K | 1.2% | 7 | | May 2026 | 13.6M | 59.2% | 1 | 307K | 1.3% | 7 | | Jun 2026 | 13.6M | 56.7% | 1 | 307K | 1.3% | 7 | | Jul 2026 | 13.6M | 59.5% | 1 | 307K | 1.3% | 7 | | Aug 2026 | 16.6M | 61.2% | 1 | 320K | 1.2% | 7 | | Sep 2026 | 16.6M | 61% | 1 | 275K | 1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Sephora’s and Target’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sephora**: Measured on the search term “sephora”. - **Target**: Measured on the search terms “target store” and “target.com”, summed into one figure. - [Sephora profile](/demand/global-en/brands/sephora) - [Target profile](/demand/global-en/brands/target-stores) - [All bath, body and cosmetics stores worldwide](/demand/global-en/categories/bath-and-body-stores): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sephora or Target more popular in search? In September 2026, Sephora had more branded searches than Target among bath, body and cosmetics stores worldwide. Sephora had about 16.6 million branded searches, while Target had 275,000. Sephora made up 61% of all bath, body and cosmetics store searches we track, and Target accounted for 1%. ## Cite this page Brandwave. "Sephora vs Target: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sephora-vs-target-stores This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sephora-vs-target-stores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.