--- title: "SentinelOne vs Zscaler: Which is searched more?" description: "Is SentinelOne or Zscaler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sentinelone-vs-zscaler" publisher: "Brandwave" --- # SentinelOne vs Zscaler: Which is searched more? Is SentinelOne or Zscaler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SentinelOne and Zscaler - **Competitive set**: Cybersecurity vendors - **Market**: Global - **Month measured**: Sep 2026 - **SentinelOne Share of Search**: <0.01% - **Zscaler Share of Search**: 3.5% ## Is SentinelOne or Zscaler more popular in search? - In September 2026, Zscaler had more branded searches than SentinelOne among cybersecurity vendors worldwide. Zscaler had about 201,000 branded searches, while SentinelOne had 70. Zscaler made up 3.5% of all cybersecurity vendor searches we track, and SentinelOne accounted for <0.01%. - Zscaler was ahead of SentinelOne in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SentinelOne’s share of searches among cybersecurity vendors worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 110 to 70. - Across the 12 months ending September 2026, Zscaler’s share of searches among cybersecurity vendors worldwide moved from 6% to 3.5%, and its estimated monthly branded searches moved from 246K to 201K. ## Top cybersecurity vendors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SentinelOne was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zscaler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zscaler was listed before SentinelOne in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CrowdStrike | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Palo Alto Networks | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Sophos | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fortinet | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | SentinelOne | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Zscaler | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Cloudflare | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Check Point | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | CyberArk | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Tenable | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Okta | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Darktrace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cybersecurity vendors - Asked ChatGPT "Which cybersecurity vendor should I use?": 1. CrowdStrike, 2. Sophos, 3. Palo Alto Networks - Asked ChatGPT "What are the best cybersecurity vendors?": 1. CrowdStrike, 2. Palo Alto Networks, 3. Fortinet, 4. Zscaler, 5. SentinelOne, 6. Check Point, 7. Cloudflare, 8. Okta, 9. CyberArk, 10. Tenable, 11. Sophos - Asked ChatGPT "What's the best cybersecurity vendor for a small IT team?": 1. Sophos, 2. SentinelOne, 3. CrowdStrike - Searched Google, AI Overview "cybersecurity vendors": 1. Palo Alto Networks, 2. CrowdStrike, 3. Fortinet, 4. Cloudflare, 5. Zscaler, 6. CyberArk, 7. Check Point, 8. Tenable, 9. SentinelOne, 10. Okta - Searched Google, AI Overview "small business cybersecurity": named none of the brands we track Not named in any answer: Darktrace. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cybersecurity vendors worldwide in September 2026? - Estimated monthly branded searches for SentinelOne worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026. - Estimated monthly branded searches for Zscaler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## Month by month | Month | SentinelOne estimated searches | SentinelOne Share of Search | SentinelOne rank | Zscaler estimated searches | Zscaler Share of Search | Zscaler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | <0.01% | 12 | 246K | 6% | 4 | | Nov 2025 | 110 | <0.01% | 12 | 201K | 1.8% | 5 | | Dec 2025 | 70 | <0.01% | 12 | 165K | 2.9% | 5 | | Jan 2026 | 110 | <0.01% | 12 | 201K | 4.5% | 5 | | Feb 2026 | 110 | <0.01% | 12 | 201K | 4.5% | 5 | | Mar 2026 | 110 | <0.01% | 12 | 201K | 3.9% | 5 | | Apr 2026 | 90 | <0.01% | 12 | 201K | 4% | 4 | | May 2026 | 90 | <0.01% | 12 | 246K | 4.8% | 4 | | Jun 2026 | 90 | <0.01% | 12 | 201K | 3.9% | 4 | | Jul 2026 | 70 | <0.01% | 12 | 201K | 4% | 4 | | Aug 2026 | 70 | <0.01% | 12 | 201K | 3.5% | 4 | | Sep 2026 | 70 | <0.01% | 12 | 201K | 3.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using SentinelOne’s and Zscaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SentinelOne**: Measured on the search term “antivirus sentinelone”. - **Zscaler**: Measured on the search term “zscaler”. - [SentinelOne profile](/demand/global-en/brands/sentinelone) - [Zscaler profile](/demand/global-en/brands/zscaler) - [All cybersecurity vendors worldwide](/demand/global-en/categories/cybersecurity-companies): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SentinelOne or Zscaler more popular in search? In September 2026, Zscaler had more branded searches than SentinelOne among cybersecurity vendors worldwide. Zscaler had about 201,000 branded searches, while SentinelOne had 70. Zscaler made up 3.5% of all cybersecurity vendor searches we track, and SentinelOne accounted for <0.01%. ## Cite this page Brandwave. "SentinelOne vs Zscaler: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sentinelone-vs-zscaler This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sentinelone-vs-zscaler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.