--- title: "Sennelier vs Williamsburg: Which is more popular?" description: "Is Sennelier or Williamsburg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oil paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sennelier-vs-williamsburg-oil-colors" publisher: "Brandwave" --- # Sennelier vs Williamsburg: Which is more popular? Is Sennelier or Williamsburg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oil paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sennelier and Williamsburg - **Competitive set**: Oil paint brands - **Market**: Global - **Month measured**: Oct 2026 - **Sennelier Share of Search**: 1.6% - **Williamsburg Share of Search**: 2.8% ## Is Sennelier or Williamsburg more popular in search? - In October 2026, Williamsburg had more branded searches than Sennelier among oil paint brands worldwide. Williamsburg had about 1,000 branded searches, while Sennelier had 590. Williamsburg made up 2.8% of all oil paint brand searches we track, and Sennelier accounted for 1.6%. - Williamsburg was ahead of Sennelier in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Sennelier’s share of searches among oil paint brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending October 2026, Williamsburg’s share of searches among oil paint brands worldwide moved from 3.1% to 2.8%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top oil paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Williamsburg was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sennelier did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gamblin | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Michael Harding | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Old Holland | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Williamsburg | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Rembrandt | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Sennelier | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about oil paint brands - Asked ChatGPT "What's the best oil paint brand for artists?": 1. Winsor & Newton, 2. Michael Harding, 3. Gamblin, 4. Old Holland, 5. Williamsburg - Asked ChatGPT "Which oil paints should a beginner buy?": 1. Gamblin, 2. Winsor & Newton - Asked ChatGPT "What are the best professional oil paint brands?": 1. Michael Harding, 2. Old Holland, 3. Williamsburg, 4. Gamblin, 5. Winsor & Newton, 6. Rembrandt - Searched Google, AI Overview "oil paint": 1. Gamblin, 2. Winsor & Newton, 3. Old Holland, 4. Rembrandt Not named in any answer: Sennelier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for oil paint brands worldwide in October 2026? - In October 2026, Williamsburg lost share of searches among oil paint brands worldwide, from 3.3% to 2.8%. ## How has branded search for Sennelier and Williamsburg changed worldwide over the last 12 months? | Month | Sennelier estimated searches | Sennelier Share of Search | Sennelier rank | Williamsburg estimated searches | Williamsburg Share of Search | Williamsburg rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 590 | 1.4% | 7 | 1.3K | 3.1% | 6 | | Dec 2025 | 590 | 1.4% | 7 | 1.3K | 3% | 6 | | Jan 2026 | 590 | 1.3% | 7 | 1.3K | 2.8% | 6 | | Feb 2026 | 590 | 1.5% | 7 | 1K | 2.6% | 6 | | Mar 2026 | 590 | 1.2% | 7 | 1K | 2% | 6 | | Apr 2026 | 480 | 1.2% | 7 | 1K | 2.5% | 6 | | May 2026 | 590 | 1.4% | 7 | 1K | 2.3% | 6 | | Jun 2026 | 480 | 1.1% | 7 | 1K | 2.3% | 6 | | Jul 2026 | 590 | 1.8% | 7 | 1K | 3.1% | 6 | | Aug 2026 | 590 | 1.5% | 7 | 1K | 2.6% | 6 | | Sep 2026 | 590 | 1.9% | 7 | 1K | 3.3% | 6 | | Oct 2026 | 590 | 1.6% | 7 | 1K | 2.8% | 6 | ## How are Sennelier’s and Williamsburg’s branded searches counted? Brandwave collects information about searches that people make online using Sennelier’s and Williamsburg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sennelier**: Measured on the search term “sennelier oil paint”. - **Williamsburg**: Measured on the search term “williamsburg oil paint”. - [Sennelier profile](/demand/global-en/brands/sennelier) - [Williamsburg profile](/demand/global-en/brands/williamsburg-oil-colors) - [All oil paint brands worldwide](/demand/global-en/categories/oil-paint-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sennelier or Williamsburg more popular in search? In October 2026, Williamsburg had more branded searches than Sennelier among oil paint brands worldwide. Williamsburg had about 1,000 branded searches, while Sennelier had 590. Williamsburg made up 2.8% of all oil paint brand searches we track, and Sennelier accounted for 1.6%. ## Cite this page Brandwave. "Sennelier vs Williamsburg: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/sennelier-vs-williamsburg-oil-colors This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sennelier-vs-williamsburg-oil-colors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.