--- title: "Semrush Writing Assistant vs Surfer: Which is searched more?" description: "Is Semrush Writing Assistant or Surfer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO content optimization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/semrush-writing-assistant-vs-surfer" publisher: "Brandwave" --- # Semrush Writing Assistant vs Surfer: Which is searched more? Is Semrush Writing Assistant or Surfer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO content optimization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Semrush Writing Assistant and Surfer - **Competitive set**: SEO content optimization platforms - **Market**: Global - **Month measured**: Sep 2026 - **Semrush Writing Assistant Share of Search**: 1.3% - **Surfer Share of Search**: 0.09% ## Is Semrush Writing Assistant or Surfer more popular in search? - In September 2026, Semrush Writing Assistant had more branded searches than Surfer among SEO content optimization platforms worldwide. Semrush Writing Assistant had about 140 branded searches, while Surfer had 10. Semrush Writing Assistant made up 1.3% of all SEO content optimization platform searches we track, and Surfer accounted for 0.09%. - Semrush Writing Assistant was ahead of Surfer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Semrush Writing Assistant’s share of searches among SEO content optimization platforms worldwide moved from 1% to 1.3%, and its estimated monthly branded searches moved from 210 to 140. - Across the 12 months ending September 2026, Surfer’s share of searches among SEO content optimization platforms worldwide moved from 0.1% to 0.09%, and its estimated monthly branded searches moved from 20 to 10. ## How did search popularity change for SEO content optimization platforms worldwide in September 2026? - In September 2026, Semrush Writing Assistant lost share of searches among SEO content optimization platforms worldwide, from 2.5% to 1.3%. - Estimated monthly branded searches for Surfer worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Month by month | Month | Semrush Writing Assistant estimated searches | Semrush Writing Assistant Share of Search | Semrush Writing Assistant rank | Surfer estimated searches | Surfer Share of Search | Surfer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 1% | 5 | 20 | 0.1% | 6 | | Nov 2025 | 210 | 1% | 5 | 10 | 0.05% | 6 | | Dec 2025 | 210 | 1.2% | 5 | 10 | 0.06% | 6 | | Jan 2026 | 170 | 0.81% | 5 | 10 | 0.05% | 6 | | Feb 2026 | 210 | 1.2% | 5 | 10 | 0.06% | 6 | | Mar 2026 | 390 | 2.1% | 5 | 10 | 0.05% | 6 | | Apr 2026 | 320 | 2% | 5 | 10 | 0.06% | 6 | | May 2026 | 140 | 0.86% | 5 | 10 | 0.06% | 6 | | Jun 2026 | 140 | 1% | 5 | 10 | 0.07% | 6 | | Jul 2026 | 110 | 0.83% | 5 | 10 | 0.08% | 6 | | Aug 2026 | 320 | 2.5% | 5 | 10 | 0.08% | 6 | | Sep 2026 | 140 | 1.3% | 5 | 10 | 0.09% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Semrush Writing Assistant’s and Surfer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Semrush Writing Assistant**: Measured on the search term “semrush writing assistant”. - **Surfer**: Measured on the search term “surfer content optimization”. - [Semrush Writing Assistant profile](/demand/global-en/brands/semrush-writing-assistant) - [Surfer profile](/demand/global-en/brands/surfer) - [All SEO content optimization platforms worldwide](/demand/global-en/categories/seo-content-optimization-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Semrush Writing Assistant or Surfer more popular in search? In September 2026, Semrush Writing Assistant had more branded searches than Surfer among SEO content optimization platforms worldwide. Semrush Writing Assistant had about 140 branded searches, while Surfer had 10. Semrush Writing Assistant made up 1.3% of all SEO content optimization platform searches we track, and Surfer accounted for 0.09%. ## Cite this page Brandwave. "Semrush Writing Assistant vs Surfer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/semrush-writing-assistant-vs-surfer This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/semrush-writing-assistant-vs-surfer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.