--- title: "Semrush Writing Assistant vs Surfer SEO: Which is more popular?" description: "Is Semrush Writing Assistant or Surfer SEO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO content optimization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/semrush-writing-assistant-vs-surfer-seo" publisher: "Brandwave" --- # Semrush Writing Assistant vs Surfer SEO: Which is more popular? Is Semrush Writing Assistant or Surfer SEO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO content optimization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Semrush Writing Assistant and Surfer SEO - **Competitive set**: SEO content optimization platforms - **Market**: Global - **Month measured**: Sep 2026 - **Semrush Writing Assistant Share of Search**: 0.42% - **Surfer SEO Share of Search**: 67% ## Is Semrush Writing Assistant or Surfer SEO more popular in search? - In September 2026, Surfer SEO had more branded searches than Semrush Writing Assistant among SEO content optimization platforms worldwide. Surfer SEO had about 22,200 branded searches, while Semrush Writing Assistant had 140. Surfer SEO made up 67% of all SEO content optimization platform searches we track, and Semrush Writing Assistant accounted for 0.42%. - Surfer SEO was ahead of Semrush Writing Assistant in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Semrush Writing Assistant’s share of searches among SEO content optimization platforms worldwide moved from 0.34% to 0.42%, and its estimated monthly branded searches moved from 210 to 140. - Across the 11 months ending September 2026, Surfer SEO’s share of searches among SEO content optimization platforms worldwide moved from 65.9% to 67%, and its estimated monthly branded searches moved from 40.5K to 22.2K. ## Top SEO content optimization platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Semrush Writing Assistant and Surfer SEO showed up in all five answers. Surfer SEO was listed before Semrush Writing Assistant in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Surfer SEO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Clearscope | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Frase | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush Writing Assistant | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | MarketMuse | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | NeuronWriter | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Content Harmony | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SEO content optimization platforms - Asked ChatGPT "Which SEO content optimization platform should I use?": 1. Surfer SEO, 2. Frase, 3. Clearscope, 4. MarketMuse, 5. Semrush Writing Assistant - Asked ChatGPT "What are the best SEO content optimization platforms?": 1. Surfer SEO, 2. Clearscope, 3. Semrush Writing Assistant, 4. Frase, 5. MarketMuse, 6. NeuronWriter - Asked ChatGPT "What's the best SEO content optimization platform for content optimisation?": 1. Surfer SEO, 2. Clearscope, 3. Frase, 4. MarketMuse, 5. Semrush Writing Assistant - Searched Google, AI Overview "content optimization software": 1. Surfer SEO, 2. Clearscope, 3. Semrush Writing Assistant - Searched Google, AI Overview "seo content tool": 1. Surfer SEO, 2. Clearscope, 3. Frase, 4. Semrush Writing Assistant Not named in any answer: Content Harmony. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for SEO content optimization platforms worldwide in September 2026? - In September 2026, Surfer SEO gained share of searches among SEO content optimization platforms worldwide, from 63.2% to 67%. - Estimated monthly branded searches for Semrush Writing Assistant worldwide fell 33.3% over 11 measured months, from 210 to 140 in September 2026. ## How has branded search for Semrush Writing Assistant and Surfer SEO changed worldwide over the last 12 months? | Month | Semrush Writing Assistant estimated searches | Semrush Writing Assistant Share of Search | Semrush Writing Assistant rank | Surfer SEO estimated searches | Surfer SEO Share of Search | Surfer SEO rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 210 | 0.34% | 7 | 40.5K | 65.9% | 1 | | Dec 2025 | 210 | 0.36% | 7 | 40.5K | 69.4% | 1 | | Jan 2026 | 170 | 0.24% | 7 | 49.5K | 70% | 1 | | Feb 2026 | 210 | 0.36% | 7 | 40.5K | 69.2% | 1 | | Mar 2026 | 390 | 0.57% | 6 | 49.5K | 71.9% | 1 | | Apr 2026 | 320 | 0.56% | 6 | 40.5K | 71.1% | 1 | | May 2026 | 140 | 0.28% | 7 | 33.1K | 66.7% | 1 | | Jun 2026 | 140 | 0.34% | 7 | 27.1K | 65.8% | 1 | | Jul 2026 | 110 | 0.27% | 7 | 27.1K | 67% | 1 | | Aug 2026 | 320 | 0.91% | 6 | 22.2K | 63.2% | 1 | | Sep 2026 | 140 | 0.42% | 6 | 22.2K | 67% | 1 | | Oct 2026 | — | — | — | — | — | — | ## How are Semrush Writing Assistant’s and Surfer SEO’s branded searches counted? Brandwave collects information about searches that people make online using Semrush Writing Assistant’s and Surfer SEO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Semrush Writing Assistant**: Measured on the search term “semrush writing assistant”. - **Surfer SEO**: Measured on the search term “surfer seo”. - [Semrush Writing Assistant profile](/demand/global-en/brands/semrush-writing-assistant) - [Surfer SEO profile](/demand/global-en/brands/surfer-seo) - [All SEO content optimization platforms worldwide](/demand/global-en/categories/seo-content-optimization-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Semrush Writing Assistant or Surfer SEO more popular in search? In September 2026, Surfer SEO had more branded searches than Semrush Writing Assistant among SEO content optimization platforms worldwide. Surfer SEO had about 22,200 branded searches, while Semrush Writing Assistant had 140. Surfer SEO made up 67% of all SEO content optimization platform searches we track, and Semrush Writing Assistant accounted for 0.42%. ## Cite this page Brandwave. "Semrush Writing Assistant vs Surfer SEO: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/semrush-writing-assistant-vs-surfer-seo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/semrush-writing-assistant-vs-surfer-seo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.