--- title: "Semrush vs Skyword: Which is searched more?" description: "Is Semrush or Skyword more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/semrush-vs-skyword" publisher: "Brandwave" --- # Semrush vs Skyword: Which is searched more? Is Semrush or Skyword more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Semrush and Skyword - **Competitive set**: Content marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Semrush Share of Search**: 68.9% - **Skyword Share of Search**: 4.3% ## Is Semrush or Skyword more popular in search? - In September 2026, Semrush had more branded searches than Skyword among content marketing platforms worldwide. Semrush had about 673,000 branded searches, while Skyword had 42,400. Semrush made up 68.9% of all content marketing platform searches we track, and Skyword accounted for 4.3%. - Semrush was ahead of Skyword in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Semrush’s share of searches among content marketing platforms worldwide moved from 73.1% to 68.9%, and its estimated monthly branded searches moved from 823K to 673K. - Across the 12 months ending September 2026, Skyword’s share of searches among content marketing platforms worldwide moved from 3% to 4.3%, and its estimated monthly branded searches moved from 34K to 42.4K. ## Top content marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Semrush was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skyword did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Semrush | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | CoSchedule | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Optimizely | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | StoryChief | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Contently | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Skyword | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Uberflip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about content marketing platforms - Asked ChatGPT "Which content marketing platform should I use?": 1. Semrush, 2. CoSchedule, 3. StoryChief - Asked ChatGPT "What are the best content marketing platforms?": 1. Semrush, 2. StoryChief, 3. CoSchedule, 4. Contently - Asked ChatGPT "What's the best content marketing platform for a marketing team?": 1. Semrush, 2. CoSchedule, 3. Optimizely, 4. StoryChief - Searched Google, AI Overview "content marketing platform": 1. Optimizely, 2. Contently - Searched Google, AI Overview "content planning software": 1. CoSchedule Not named in any answer: Skyword and Uberflip. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for content marketing platforms worldwide in September 2026? - Skyword’s share of searches among content marketing platforms worldwide has gained ground for 3 months in a row, from 1.6% to 4.3% in September 2026. - Semrush’s share of searches among content marketing platforms worldwide has lost ground for 3 months in a row, from 70.7% to 68.9% in September 2026. ## Month by month | Month | Semrush estimated searches | Semrush Share of Search | Semrush rank | Skyword estimated searches | Skyword Share of Search | Skyword rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 73.1% | 1 | 34K | 3% | 3 | | Nov 2025 | 823K | 74.1% | 1 | 23.5K | 2.1% | 3 | | Dec 2025 | 673K | 70.1% | 1 | 23.5K | 2.4% | 3 | | Jan 2026 | 673K | 65.9% | 1 | 28K | 2.7% | 3 | | Feb 2026 | 673K | 69.9% | 1 | 24.6K | 2.6% | 3 | | Mar 2026 | 823K | 73.7% | 1 | 28.7K | 2.6% | 3 | | Apr 2026 | 823K | 74.1% | 1 | 23.8K | 2.1% | 3 | | May 2026 | 673K | 70.1% | 1 | 23.5K | 2.5% | 3 | | Jun 2026 | 673K | 70.7% | 1 | 15.7K | 1.6% | 3 | | Jul 2026 | 673K | 70.6% | 1 | 19.4K | 2% | 3 | | Aug 2026 | 673K | 69% | 1 | 42.1K | 4.3% | 3 | | Sep 2026 | 673K | 68.9% | 1 | 42.4K | 4.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Semrush’s and Skyword’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Semrush**: Measured on the search term “semrush”. - **Skyword**: Measured on the search terms “skyword”, “skyword ai” and “skyword content marketing”, summed into one figure. - [Semrush profile](/demand/global-en/brands/semrush) - [Skyword profile](/demand/global-en/brands/skyword) - [All content marketing platforms worldwide](/demand/global-en/categories/content-marketing-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Semrush or Skyword more popular in search? In September 2026, Semrush had more branded searches than Skyword among content marketing platforms worldwide. Semrush had about 673,000 branded searches, while Skyword had 42,400. Semrush made up 68.9% of all content marketing platform searches we track, and Skyword accounted for 4.3%. ## Cite this page Brandwave. "Semrush vs Skyword: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/semrush-vs-skyword This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/semrush-vs-skyword. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.