---
title: "Semrush vs Similarweb: Which is more popular by branded search?"
description: "Which is more popular in search, Semrush or Similarweb? Compare estimated monthly branded-search demand and Share of Search inside the Web traffic intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/semrush-vs-similarweb"
publisher: "Brandwave"
---

# Semrush vs Similarweb: Which is more popular by branded search?

Which is more popular in search, Semrush or Similarweb? Compare estimated monthly branded-search demand and Share of Search inside the Web traffic intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Semrush and Similarweb
- **Competitive set**: Web traffic intelligence platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Semrush Share of Search**: 51.9%
- **Similarweb Share of Search**: 17.8%

## Which is more popular in search, Semrush or Similarweb?

- In August 2026, Semrush had more branded searches than Similarweb among web traffic intelligence platforms worldwide. Semrush was estimated to have 736K branded searches compared to Similarweb’s 253K, and held a 51.9% Share of Search versus Similarweb’s 17.8%.
- Semrush was ahead of Similarweb in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among web traffic intelligence platforms worldwide moved from 47.6% to 51.9%, and its estimated monthly branded searches moved from 841K to 736K.
- Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among web traffic intelligence platforms worldwide moved from 21% to 17.8%, and its estimated monthly branded searches moved from 371K to 253K.

## How did search popularity change for web traffic intelligence platforms worldwide in August 2026?

- In August 2026, Semrush gained estimated Share of Search among web traffic intelligence platforms worldwide, from 45.3% to 51.9%.
- In August 2026, Similarweb lost estimated Share of Search among web traffic intelligence platforms worldwide, from 20.8% to 17.8%.

## Month by month

| Month | Semrush estimated searches | Semrush Share of Search | Semrush rank | Similarweb estimated searches | Similarweb Share of Search | Similarweb rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 841K | 47.6% | 1 | 371K | 21% | 3 |
| Nov 2025 | 849K | 50.6% | 1 | 372K | 22.2% | 3 |
| Dec 2025 | 695K | 52.7% | 1 | 305K | 23.1% | 2 |
| Jan 2026 | 691K | 45.2% | 1 | 371K | 24.3% | 3 |
| Feb 2026 | 697K | 47.5% | 1 | 306K | 20.9% | 3 |
| Mar 2026 | 1.5M | 61.3% | 1 | 456K | 18.6% | 2 |
| Apr 2026 | 915K | 50.5% | 1 | 372K | 20.5% | 3 |
| May 2026 | 731K | 46.8% | 1 | 306K | 19.6% | 3 |
| Jun 2026 | 769K | 50.4% | 1 | 305K | 20% | 3 |
| Jul 2026 | 732K | 45.3% | 1 | 337K | 20.8% | 3 |
| Aug 2026 | 736K | 51.9% | 1 | 253K | 17.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Semrush’s and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Semrush**: Measured on the search terms “semrush”, “semrush keyword research tool” and “semrush seo tool”, summed into one figure.
- **Similarweb**: Measured on the search terms “similarweb”, “similarweb competitive intelligence”, “similarweb digital intelligence”, “similarweb traffic checker” and “similarweb.com”, summed into one figure.

- [Semrush profile](/demand/global-en/brands/semrush)
- [Similarweb profile](/demand/global-en/brands/similarweb)
- [All web traffic intelligence platforms worldwide](/demand/global-en/categories/web-traffic-intelligence-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Semrush or Similarweb?

In August 2026, Semrush had more branded searches than Similarweb among web traffic intelligence platforms worldwide. Semrush was estimated to have 736K branded searches compared to Similarweb’s 253K, and held a 51.9% Share of Search versus Similarweb’s 17.8%.

## Cite this page

Brandwave. "Semrush vs Similarweb: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/semrush-vs-similarweb

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/semrush-vs-similarweb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.