---
title: "Semrush vs Serpstat: Which is more popular by branded search?"
description: "Which is more popular in search, Semrush or Serpstat? Compare estimated monthly branded-search demand and Share of Search inside the SEO software platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/semrush-vs-serpstat"
publisher: "Brandwave"
---

# Semrush vs Serpstat: Which is more popular by branded search?

Which is more popular in search, Semrush or Serpstat? Compare estimated monthly branded-search demand and Share of Search inside the SEO software platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Semrush and Serpstat
- **Competitive set**: SEO software platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Semrush Share of Search**: 54.3%
- **Serpstat Share of Search**: 0.4%

## Which is more popular in search, Semrush or Serpstat?

- In August 2026, Semrush had more branded searches than Serpstat among SEO software platforms worldwide. Semrush was estimated to have 736K branded searches compared to Serpstat’s 5.4K, and held a 54.3% Share of Search versus Serpstat’s 0.4%.
- Semrush was ahead of Serpstat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among SEO software platforms worldwide moved from 49.6% to 54.3%, and its estimated monthly branded searches moved from 841K to 736K.
- Across the 11 months ending August 2026, Serpstat’s estimated Share of Search among SEO software platforms worldwide moved from 0.58% to 0.4%, and its estimated monthly branded searches moved from 9.9K to 5.4K.

## How did search popularity change for SEO software platforms worldwide in August 2026?

- In August 2026, Semrush gained estimated Share of Search among SEO software platforms worldwide, from 49.6% to 54.3%.
- Estimated monthly branded searches for Serpstat worldwide fell 45.4% over 11 measured months, from 9.9K to 5.4K in August 2026.

## Month by month

| Month | Semrush estimated searches | Semrush Share of Search | Semrush rank | Serpstat estimated searches | Serpstat Share of Search | Serpstat rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 841K | 49.6% | 1 | 9.9K | 0.58% | 6 |
| Nov 2025 | 849K | 53% | 1 | 9.9K | 0.62% | 6 |
| Dec 2025 | 695K | 55.4% | 1 | 6.6K | 0.53% | 6 |
| Jan 2026 | 691K | 47.7% | 1 | 8.1K | 0.56% | 6 |
| Feb 2026 | 697K | 49.5% | 1 | 8.1K | 0.58% | 6 |
| Mar 2026 | 1.5M | 65.8% | 1 | 9.9K | 0.43% | 6 |
| Apr 2026 | 915K | 52.8% | 1 | 8.1K | 0.47% | 6 |
| May 2026 | 731K | 47.1% | 1 | 8.1K | 0.52% | 6 |
| Jun 2026 | 769K | 52.9% | 1 | 6.6K | 0.45% | 6 |
| Jul 2026 | 732K | 49.6% | 1 | 5.4K | 0.37% | 6 |
| Aug 2026 | 736K | 54.3% | 1 | 5.4K | 0.4% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Semrush’s and Serpstat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Semrush**: Measured on the search terms “semrush”, “semrush keyword research tool” and “semrush seo tool”, summed into one figure.
- **Serpstat**: Measured on the search terms “serpstat” and “serpstat seo”, summed into one figure.

- [Semrush profile](/demand/global-en/brands/semrush)
- [Serpstat profile](/demand/global-en/brands/serpstat)
- [All SEO software platforms worldwide](/demand/global-en/categories/seo-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Semrush or Serpstat?

In August 2026, Semrush had more branded searches than Serpstat among SEO software platforms worldwide. Semrush was estimated to have 736K branded searches compared to Serpstat’s 5.4K, and held a 54.3% Share of Search versus Serpstat’s 0.4%.

## Cite this page

Brandwave. "Semrush vs Serpstat: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/semrush-vs-serpstat

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/semrush-vs-serpstat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.