--- title: "Semrush Local vs Yext: Which is searched more?" description: "Is Semrush Local or Yext more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Local SEO platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/semrush-local-vs-yext" publisher: "Brandwave" --- # Semrush Local vs Yext: Which is searched more? Is Semrush Local or Yext more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Local SEO platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Semrush Local and Yext - **Competitive set**: Local SEO platforms - **Market**: Global - **Month measured**: Sep 2026 - **Semrush Local Share of Search**: 0.78% - **Yext Share of Search**: 35.6% ## Is Semrush Local or Yext more popular in search? - In September 2026, Yext had more branded searches than Semrush Local among local SEO platforms worldwide. Yext had about 27,100 branded searches, while Semrush Local had 590. Yext made up 35.6% of all local SEO platform searches we track, and Semrush Local accounted for 0.78%. - Yext was ahead of Semrush Local in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Semrush Local’s share of searches among local SEO platforms worldwide moved from 0.83% to 0.78%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending September 2026, Yext’s share of searches among local SEO platforms worldwide moved from 46.7% to 35.6%, and its estimated monthly branded searches moved from 40.5K to 27.1K. ## Top local SEO platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Semrush Local was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yext was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Semrush Local was listed before Yext in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BrightLocal | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush Local | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Whitespark | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Local Falcon | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Moz Local | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Yext | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Localo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Local Viking | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about local SEO platforms - Asked ChatGPT "Which local SEO platform should I use?": 1. BrightLocal, 2. Semrush Local, 3. Whitespark, 4. Local Falcon - Asked ChatGPT "What are the best local SEO platforms?": 1. BrightLocal, 2. Whitespark, 3. Semrush Local, 4. Local Falcon, 5. Moz Local, 6. Yext, 7. Localo - Asked ChatGPT "What's the best local SEO platform for local businesses?": 1. BrightLocal, 2. Semrush Local, 3. Whitespark, 4. Local Falcon, 5. Moz Local - Searched Google, AI Overview "local seo platforms": 1. BrightLocal, 2. Semrush Local, 3. Whitespark, 4. Moz Local, 5. Yext, 6. Local Falcon, 7. Local Viking - Searched Google, AI Overview "citation management software": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for local SEO platforms worldwide in September 2026? - In September 2026, Yext overtook BrightLocal to become the leader among local SEO platforms worldwide, with 35.6% of the searches. - Estimated monthly branded searches for Semrush Local worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | Semrush Local estimated searches | Semrush Local Share of Search | Semrush Local rank | Yext estimated searches | Yext Share of Search | Yext rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.83% | 7 | 40.5K | 46.7% | 1 | | Nov 2025 | 480 | 0.66% | 8 | 27.1K | 37.4% | 2 | | Dec 2025 | 480 | 0.65% | 7 | 27.1K | 36.7% | 2 | | Jan 2026 | 590 | 0.75% | 7 | 27.1K | 34.5% | 2 | | Feb 2026 | 480 | 0.61% | 8 | 27.1K | 34.3% | 2 | | Mar 2026 | 590 | 0.69% | 8 | 27.1K | 31.6% | 2 | | Apr 2026 | 590 | 0.75% | 8 | 27.1K | 34.6% | 2 | | May 2026 | 590 | 0.76% | 8 | 27.1K | 34.7% | 2 | | Jun 2026 | 590 | 0.83% | 8 | 27.1K | 38.1% | 1 | | Jul 2026 | 590 | 0.8% | 8 | 27.1K | 36.7% | 1 | | Aug 2026 | 720 | 1.1% | 8 | 22.2K | 33% | 2 | | Sep 2026 | 590 | 0.78% | 8 | 27.1K | 35.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Semrush Local’s and Yext’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Semrush Local**: Measured on the search term “semrush local”. - **Yext**: Measured on the search term “yext”. - [Semrush Local profile](/demand/global-en/brands/semrush-local) - [Yext profile](/demand/global-en/brands/yext) - [All local SEO platforms worldwide](/demand/global-en/categories/local-seo-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Semrush Local or Yext more popular in search? In September 2026, Yext had more branded searches than Semrush Local among local SEO platforms worldwide. Yext had about 27,100 branded searches, while Semrush Local had 590. Yext made up 35.6% of all local SEO platform searches we track, and Semrush Local accounted for 0.78%. ## Cite this page Brandwave. "Semrush Local vs Yext: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/semrush-local-vs-yext This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/semrush-local-vs-yext. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.