--- title: "Semrush Local vs Synup: Which is searched more?" description: "Is Semrush Local or Synup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Listing management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/semrush-local-vs-synup" publisher: "Brandwave" --- # Semrush Local vs Synup: Which is searched more? Is Semrush Local or Synup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Listing management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Semrush Local and Synup - **Competitive set**: Listing management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Semrush Local Share of Search**: 0.87% - **Synup Share of Search**: 2.8% ## Is Semrush Local or Synup more popular in search? - In September 2026, Synup had more branded searches than Semrush Local among listing management platforms worldwide. Synup had about 1,900 branded searches, while Semrush Local had 590. Synup made up 2.8% of all listing management platform searches we track, and Semrush Local accounted for 0.87%. - Synup was ahead of Semrush Local in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Semrush Local’s share of searches among listing management platforms worldwide moved from 0.78% to 0.87%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending September 2026, Synup’s share of searches among listing management platforms worldwide moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 2.9K to 1.9K. ## Top listing management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Semrush Local and Synup were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Semrush Local was listed before Synup in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yext | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | BrightLocal | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Moz Local | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Uberall | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Semrush Local | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Synup | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about listing management platforms - Asked ChatGPT "Which listing management platform should I use?": 1. Moz Local, 2. BrightLocal, 3. Yext, 4. Synup - Asked ChatGPT "What are the best listing management platforms?": 1. Yext, 2. BrightLocal, 3. Moz Local, 4. Semrush Local, 5. Synup, 6. Uberall - Asked ChatGPT "What's the best listing management platform for multiple locations?": 1. Yext, 2. Uberall, 3. Semrush Local, 4. BrightLocal - Searched Google, AI Overview "listing management platform": 1. Yext, 2. BrightLocal, 3. Moz Local, 4. Semrush Local, 5. Synup - Searched Google, AI Overview "business listing management": 1. Uberall, 2. BrightLocal Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for listing management platforms worldwide in September 2026? - Estimated monthly branded searches for Synup worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. - Estimated monthly branded searches for Semrush Local worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | Semrush Local estimated searches | Semrush Local Share of Search | Semrush Local rank | Synup estimated searches | Synup Share of Search | Synup rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.78% | 6 | 2.9K | 3.2% | 4 | | Nov 2025 | 480 | 0.65% | 6 | 2.4K | 3.3% | 4 | | Dec 2025 | 480 | 0.65% | 6 | 2.4K | 3.3% | 4 | | Jan 2026 | 590 | 0.76% | 6 | 2.9K | 3.7% | 4 | | Feb 2026 | 480 | 0.64% | 6 | 2.4K | 3.2% | 5 | | Mar 2026 | 590 | 0.7% | 6 | 2.4K | 2.9% | 5 | | Apr 2026 | 590 | 0.8% | 6 | 1.9K | 2.6% | 5 | | May 2026 | 590 | 0.79% | 6 | 1.9K | 2.6% | 5 | | Jun 2026 | 590 | 0.87% | 6 | 1.9K | 2.8% | 4 | | Jul 2026 | 590 | 0.86% | 6 | 1.9K | 2.8% | 5 | | Aug 2026 | 720 | 1.2% | 6 | 1.9K | 3.1% | 4 | | Sep 2026 | 590 | 0.87% | 6 | 1.9K | 2.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Semrush Local’s and Synup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Semrush Local**: Measured on the search term “semrush local”. - **Synup**: Measured on the search term “synup”. - [Semrush Local profile](/demand/global-en/brands/semrush-local) - [Synup profile](/demand/global-en/brands/synup) - [All listing management platforms worldwide](/demand/global-en/categories/listing-management-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Semrush Local or Synup more popular in search? In September 2026, Synup had more branded searches than Semrush Local among listing management platforms worldwide. Synup had about 1,900 branded searches, while Semrush Local had 590. Synup made up 2.8% of all listing management platform searches we track, and Semrush Local accounted for 0.87%. ## Cite this page Brandwave. "Semrush Local vs Synup: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/semrush-local-vs-synup This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/semrush-local-vs-synup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.