--- title: "Selle Italia vs SQlab: Which is searched more?" description: "Is Selle Italia or SQlab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike saddle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/selle-italia-vs-sqlab" publisher: "Brandwave" --- # Selle Italia vs SQlab: Which is searched more? Is Selle Italia or SQlab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike saddle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Selle Italia and SQlab - **Competitive set**: Bike saddle brands - **Market**: Global - **Month measured**: Sep 2026 - **Selle Italia Share of Search**: 6.7% - **SQlab Share of Search**: 4% ## Is Selle Italia or SQlab more popular in search? - In September 2026, Selle Italia had more branded searches than SQlab among bike saddle brands worldwide. Selle Italia had about 39,700 branded searches, while SQlab had 23,500. Selle Italia made up 6.7% of all bike saddle brand searches we track, and SQlab accounted for 4%. - Selle Italia was ahead of SQlab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Selle Italia’s share of searches among bike saddle brands worldwide moved from 6.1% to 6.7%, and its estimated monthly branded searches moved from 33.7K to 39.7K. - Across the 12 months ending September 2026, SQlab’s share of searches among bike saddle brands worldwide moved from 2.9% to 4%, and its estimated monthly branded searches moved from 15.8K to 23.5K. ## Top bike saddle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Selle Italia was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SQlab was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Selle Italia was listed before SQlab in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Specialized | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brooks England | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Selle Italia | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ergon | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Fizik | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | WTB | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | SQlab | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Prologo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bike saddle brands - Asked ChatGPT "Which bike saddle brand should I buy?": 1. Selle Italia, 2. Specialized, 3. Brooks England, 4. SQlab, 5. WTB - Asked ChatGPT "What are the best bike saddle brands?": 1. Specialized, 2. Selle Italia, 3. Brooks England, 4. Fizik, 5. Ergon, 6. SQlab, 7. WTB - Asked ChatGPT "What's the best bike saddle brand for comfortable long rides?": 1. Ergon, 2. Specialized, 3. Brooks England, 4. Selle Italia, 5. Fizik - Searched Google, AI Overview "best bike saddle": 1. Fizik, 2. Ergon, 3. WTB, 4. Brooks England, 5. Specialized - Searched Google, AI Overview "comfortable bike saddle": 1. Specialized Not named in any answer: Prologo. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bike saddle brands worldwide in September 2026? - In September 2026, SQlab lost share of searches among bike saddle brands worldwide, from 4.5% to 4%. - Estimated monthly branded searches for Selle Italia worldwide rose 17.8% over 12 measured months, from 33.7K to 39.7K in September 2026. ## Month by month | Month | Selle Italia estimated searches | Selle Italia Share of Search | Selle Italia rank | SQlab estimated searches | SQlab Share of Search | SQlab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.7K | 6.1% | 5 | 15.8K | 2.9% | 7 | | Nov 2025 | 32.5K | 5.9% | 5 | 15.7K | 2.9% | 6 | | Dec 2025 | 26.6K | 5.5% | 5 | 13K | 2.7% | 7 | | Jan 2026 | 32.5K | 6.2% | 5 | 13K | 2.5% | 7 | | Feb 2026 | 32.5K | 6.3% | 5 | 15.7K | 3.1% | 7 | | Mar 2026 | 47.1K | 7.1% | 5 | 23.5K | 3.5% | 6 | | Apr 2026 | 48.6K | 7% | 5 | 28.4K | 4.1% | 6 | | May 2026 | 48.6K | 6.5% | 5 | 34.4K | 4.6% | 6 | | Jun 2026 | 41.2K | 6.5% | 5 | 28.4K | 4.5% | 6 | | Jul 2026 | 48.6K | 7.5% | 5 | 28.7K | 4.5% | 6 | | Aug 2026 | 41.2K | 6.5% | 5 | 28.7K | 4.5% | 6 | | Sep 2026 | 39.7K | 6.7% | 5 | 23.5K | 4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Selle Italia’s and SQlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Selle Italia**: Measured on the search terms “selle italia” and “selle italia saddle”, summed into one figure. - **SQlab**: Measured on the search terms “sqlab” and “sqlab saddle”, summed into one figure. - [Selle Italia profile](/demand/global-en/brands/selle-italia) - [SQlab profile](/demand/global-en/brands/sqlab) - [All bike saddle brands worldwide](/demand/global-en/categories/bike-saddle-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Selle Italia or SQlab more popular in search? In September 2026, Selle Italia had more branded searches than SQlab among bike saddle brands worldwide. Selle Italia had about 39,700 branded searches, while SQlab had 23,500. Selle Italia made up 6.7% of all bike saddle brand searches we track, and SQlab accounted for 4%. ## Cite this page Brandwave. "Selle Italia vs SQlab: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/selle-italia-vs-sqlab This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/selle-italia-vs-sqlab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.