--- title: "Segwise vs Zappi: Which is searched more?" description: "Is Segwise or Zappi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/segwise-vs-zappi" publisher: "Brandwave" --- # Segwise vs Zappi: Which is searched more? Is Segwise or Zappi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Segwise and Zappi - **Competitive set**: Creative testing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Segwise Share of Search**: 4.5% - **Zappi Share of Search**: 0.15% ## Is Segwise or Zappi more popular in search? - In September 2026, Segwise had more branded searches than Zappi among creative testing platforms worldwide. Segwise had about 1,480 branded searches, while Zappi had 50. Segwise made up 4.5% of all creative testing platform searches we track, and Zappi accounted for 0.15%. - Segwise was ahead of Zappi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Segwise’s share of searches among creative testing platforms worldwide moved from 1.5% to 4.5%, and its estimated monthly branded searches moved from 850 to 1.5K. - Across the 12 months ending September 2026, Zappi’s share of searches among creative testing platforms worldwide moved from 0.14% to 0.15%, and its estimated monthly branded searches moved from 80 to 50. ## Top creative testing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Segwise was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zappi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Motion | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Marpipe | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | AdCreative.ai | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Segwise | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Neurons | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | System1 | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | DAIVID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kantar Marketplace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zappi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about creative testing platforms - Asked ChatGPT "Which creative testing platform should I use?": 1. Motion, 2. Marpipe, 3. AdCreative.ai - Asked ChatGPT "What are the best creative testing platforms?": 1. Motion, 2. Marpipe, 3. Segwise, 4. Neurons, 5. System1 - Asked ChatGPT "What's the best creative testing platform for ad testing?": 1. Motion, 2. Marpipe, 3. Segwise - Searched Google, AI Overview "creative testing platform": named none of the brands we track - Searched Google, AI Overview "creative testing software": 1. Motion, 2. AdCreative.ai, 3. System1, 4. Neurons, 5. Marpipe Not named in any answer: DAIVID, Kantar Marketplace and Zappi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creative testing platforms worldwide in September 2026? - In September 2026, Segwise overtook DAIVID to rank 4th among creative testing platforms worldwide, with 4.5% of the searches. - Estimated monthly branded searches for Zappi worldwide fell 37.5% over 12 measured months, from 80 to 50 in September 2026. ## Month by month | Month | Segwise estimated searches | Segwise Share of Search | Segwise rank | Zappi estimated searches | Zappi Share of Search | Zappi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 850 | 1.5% | 6 | 80 | 0.14% | 8 | | Nov 2025 | 800 | 1.4% | 6 | 60 | 0.11% | 8 | | Dec 2025 | 850 | 1.8% | 5 | 60 | 0.13% | 8 | | Jan 2026 | 1.1K | 1.8% | 5 | 80 | 0.13% | 8 | | Feb 2026 | 1.3K | 2.7% | 5 | 80 | 0.17% | 8 | | Mar 2026 | 1.8K | 3.1% | 4 | 110 | 0.19% | 8 | | Apr 2026 | 1.4K | 2.9% | 5 | 70 | 0.15% | 8 | | May 2026 | 1.4K | 3.2% | 5 | 80 | 0.18% | 8 | | Jun 2026 | 1.2K | 3.3% | 5 | 60 | 0.17% | 8 | | Jul 2026 | 1.4K | 4.1% | 4 | 60 | 0.18% | 8 | | Aug 2026 | 1.2K | 3.7% | 5 | 50 | 0.15% | 8 | | Sep 2026 | 1.5K | 4.5% | 4 | 50 | 0.15% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Segwise’s and Zappi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Segwise**: Measured on the search terms “segwise” and “segwise.ai”, summed into one figure. - **Zappi**: Measured on the search terms “zappi creative testing”, “zappi insights” and “zappi.io”, summed into one figure. - [Segwise profile](/demand/global-en/brands/segwise) - [Zappi profile](/demand/global-en/brands/zappi) - [All creative testing platforms worldwide](/demand/global-en/categories/creative-testing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Segwise or Zappi more popular in search? In September 2026, Segwise had more branded searches than Zappi among creative testing platforms worldwide. Segwise had about 1,480 branded searches, while Zappi had 50. Segwise made up 4.5% of all creative testing platform searches we track, and Zappi accounted for 0.15%. ## Cite this page Brandwave. "Segwise vs Zappi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/segwise-vs-zappi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/segwise-vs-zappi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.