--- title: "Segwise vs System1: Which is searched more?" description: "Is Segwise or System1 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/segwise-vs-system1" publisher: "Brandwave" --- # Segwise vs System1: Which is searched more? Is Segwise or System1 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Segwise and System1 - **Competitive set**: Creative testing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Segwise Share of Search**: 4.5% - **System1 Share of Search**: 0.09% ## Is Segwise or System1 more popular in search? - In September 2026, Segwise had more branded searches than System1 among creative testing platforms worldwide. Segwise had about 1,480 branded searches, while System1 had 30. Segwise made up 4.5% of all creative testing platform searches we track, and System1 accounted for 0.09%. - Segwise was ahead of System1 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Segwise’s share of searches among creative testing platforms worldwide moved from 1.5% to 4.5%, and its estimated monthly branded searches moved from 850 to 1.5K. - Across the 12 months ending September 2026, System1’s share of searches among creative testing platforms worldwide moved from 0.07% to 0.09%, and its estimated monthly branded searches moved from 40 to 30. ## Top creative testing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Segwise was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. System1 was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Segwise was listed before System1 in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Motion | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Marpipe | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | AdCreative.ai | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Segwise | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Neurons | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | System1 | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | DAIVID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kantar Marketplace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zappi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about creative testing platforms - Asked ChatGPT "Which creative testing platform should I use?": 1. Motion, 2. Marpipe, 3. AdCreative.ai - Asked ChatGPT "What are the best creative testing platforms?": 1. Motion, 2. Marpipe, 3. Segwise, 4. Neurons, 5. System1 - Asked ChatGPT "What's the best creative testing platform for ad testing?": 1. Motion, 2. Marpipe, 3. Segwise - Searched Google, AI Overview "creative testing platform": named none of the brands we track - Searched Google, AI Overview "creative testing software": 1. Motion, 2. AdCreative.ai, 3. System1, 4. Neurons, 5. Marpipe Not named in any answer: DAIVID, Kantar Marketplace and Zappi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creative testing platforms worldwide in September 2026? - In September 2026, Segwise overtook DAIVID to rank 4th among creative testing platforms worldwide, with 4.5% of the searches. - Estimated monthly branded searches for System1 worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Month by month | Month | Segwise estimated searches | Segwise Share of Search | Segwise rank | System1 estimated searches | System1 Share of Search | System1 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 850 | 1.5% | 6 | 40 | 0.07% | 9 | | Nov 2025 | 800 | 1.4% | 6 | 30 | 0.05% | 9 | | Dec 2025 | 850 | 1.8% | 5 | 30 | 0.07% | 9 | | Jan 2026 | 1.1K | 1.8% | 5 | 40 | 0.07% | 9 | | Feb 2026 | 1.3K | 2.7% | 5 | 40 | 0.08% | 9 | | Mar 2026 | 1.8K | 3.1% | 4 | 40 | 0.07% | 9 | | Apr 2026 | 1.4K | 2.9% | 5 | 40 | 0.08% | 9 | | May 2026 | 1.4K | 3.2% | 5 | 40 | 0.09% | 9 | | Jun 2026 | 1.2K | 3.3% | 5 | 30 | 0.08% | 9 | | Jul 2026 | 1.4K | 4.1% | 4 | 30 | 0.09% | 9 | | Aug 2026 | 1.2K | 3.7% | 5 | 30 | 0.09% | 9 | | Sep 2026 | 1.5K | 4.5% | 4 | 30 | 0.09% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Segwise’s and System1’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Segwise**: Measured on the search terms “segwise” and “segwise.ai”, summed into one figure. - **System1**: Measured on the search terms “system1 ad testing” and “system1 creative testing”, summed into one figure. - [Segwise profile](/demand/global-en/brands/segwise) - [System1 profile](/demand/global-en/brands/system1) - [All creative testing platforms worldwide](/demand/global-en/categories/creative-testing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Segwise or System1 more popular in search? In September 2026, Segwise had more branded searches than System1 among creative testing platforms worldwide. Segwise had about 1,480 branded searches, while System1 had 30. Segwise made up 4.5% of all creative testing platform searches we track, and System1 accounted for 0.09%. ## Cite this page Brandwave. "Segwise vs System1: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/segwise-vs-system1 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/segwise-vs-system1. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.