---
title: "Sega vs Tastemakers: Which is searched more?"
description: "Which is more popular in search, Sega or Tastemakers? Compare estimated monthly branded-search demand and Share of Search inside the Arcade machines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sega-vs-tastemakers"
publisher: "Brandwave"
---

# Sega vs Tastemakers: Which is searched more?

Which is more popular in search, Sega or Tastemakers? Compare estimated monthly branded-search demand and Share of Search inside the Arcade machines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sega and Tastemakers
- **Competitive set**: Arcade machines
- **Market**: Global
- **Month measured**: Aug 2026
- **Sega Share of Search**: 74%
- **Tastemakers Share of Search**: 1.3%

## Which is more popular in search, Sega or Tastemakers?

- In August 2026, Sega had more branded searches than Tastemakers among arcade machines worldwide. Sega was estimated to have 450K branded searches compared to Tastemakers’ 8.1K, and held a 74% Share of Search versus Tastemakers’ 1.3%.
- Sega was ahead of Tastemakers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sega’s estimated Share of Search among arcade machines worldwide moved from 65.7% to 74%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Tastemakers’ estimated Share of Search among arcade machines worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches held steady at 8.1K.

## How did search popularity change for arcade machines worldwide in August 2026?

- In August 2026, Sega gained estimated Share of Search among arcade machines worldwide, from 72.2% to 74%.

## Month by month

| Month | Sega estimated searches | Sega Share of Search | Sega rank | Tastemakers estimated searches | Tastemakers Share of Search | Tastemakers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 65.7% | 1 | 8.1K | 1.4% | 5 |
| Nov 2025 | 450K | 68.9% | 1 | 8.1K | 1.2% | 5 |
| Dec 2025 | 368K | 55.3% | 1 | 6.6K | 0.99% | 5 |
| Jan 2026 | 450K | 70.9% | 1 | 8.1K | 1.3% | 4 |
| Feb 2026 | 368K | 69.9% | 1 | 6.6K | 1.3% | 5 |
| Mar 2026 | 450K | 72.6% | 1 | 8.1K | 1.3% | 4 |
| Apr 2026 | 368K | 71.1% | 1 | 8.1K | 1.6% | 4 |
| May 2026 | 450K | 73.9% | 1 | 8.1K | 1.3% | 4 |
| Jun 2026 | 450K | 77% | 1 | 9.9K | 1.7% | 4 |
| Jul 2026 | 368K | 72.2% | 1 | 8.1K | 1.6% | 4 |
| Aug 2026 | 450K | 74% | 1 | 8.1K | 1.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sega’s and Tastemakers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sega**: Measured on the search term “sega”.
- **Tastemakers**: Measured on the search term “tastemakers”.

- [Sega profile](/demand/global-en/brands/sega)
- [Tastemakers profile](/demand/global-en/brands/tastemakers)
- [All arcade machines worldwide](/demand/global-en/categories/arcade-machines): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sega or Tastemakers?

In August 2026, Sega had more branded searches than Tastemakers among arcade machines worldwide. Sega was estimated to have 450K branded searches compared to Tastemakers’ 8.1K, and held a 74% Share of Search versus Tastemakers’ 1.3%.

## Cite this page

Brandwave. "Sega vs Tastemakers: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sega-vs-tastemakers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sega-vs-tastemakers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.