---
title: "Seed Savers Exchange vs Thompson & Morgan: Which is searched more?"
description: "Is Seed Savers Exchange or Thompson & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/seed-savers-exchange-vs-thompson-morgan"
publisher: "Brandwave"
---

# Seed Savers Exchange vs Thompson & Morgan: Which is searched more?

Is Seed Savers Exchange or Thompson & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Seed Savers Exchange and Thompson & Morgan
- **Competitive set**: Seeds brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Seed Savers Exchange Share of Search**: 4.3%
- **Thompson & Morgan Share of Search**: 19.4%

## Is Seed Savers Exchange or Thompson & Morgan more popular in search?

- In September 2026, Thompson & Morgan had more branded searches than Seed Savers Exchange among seeds brands worldwide. Thompson & Morgan had about 54,900 branded searches, while Seed Savers Exchange had 12,100. Thompson & Morgan made up 19.4% of all seeds brand searches we track, and Seed Savers Exchange accounted for 4.3%.
- Thompson & Morgan was ahead of Seed Savers Exchange in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Seed Savers Exchange’s share of searches among seeds brands worldwide moved from 4.6% to 4.3%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among seeds brands worldwide moved from 17.2% to 19.4%, and its estimated monthly branded searches moved from 44.9K to 54.9K.

## Top seeds brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seed Savers Exchange was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Thompson & Morgan did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Johnny’s Selected Seeds | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Botanical Interests | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Baker Creek Heirloom Seeds | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Burpee | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| High Mowing Organic Seeds | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Seed Savers Exchange | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Thompson & Morgan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Yates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kings Seeds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Suttons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mr Fothergill's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Johnsons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about seeds brands

- Asked ChatGPT "Which seeds brand should I buy?": 1. Burpee, 2. Johnny’s Selected Seeds, 3. Baker Creek Heirloom Seeds
- Asked ChatGPT "What are the best seeds brands?": 1. Botanical Interests, 2. Johnny’s Selected Seeds, 3. High Mowing Organic Seeds, 4. Baker Creek Heirloom Seeds, 5. Burpee, 6. Seed Savers Exchange
- Asked ChatGPT "What's the best seeds brand for home garden?": 1. Botanical Interests, 2. High Mowing Organic Seeds, 3. Baker Creek Heirloom Seeds, 4. Burpee, 5. Johnny’s Selected Seeds
- Searched Google, AI Overview "seeds for garden": 1. Botanical Interests
- Searched Google, AI Overview "seed brands": 1. Johnny’s Selected Seeds, 2. Baker Creek Heirloom Seeds, 3. Botanical Interests, 4. Seed Savers Exchange, 5. High Mowing Organic Seeds

Not named in any answer: Thompson & Morgan, Yates, Kings Seeds, Suttons, Mr Fothergill's and Johnsons.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for seeds brands worldwide in September 2026?

- In September 2026, Thompson & Morgan gained share of searches among seeds brands worldwide, from 16.3% to 19.4%.
- In September 2026, Seed Savers Exchange lost share of searches among seeds brands worldwide, from 6.7% to 4.3%.

## Month by month

| Month | Seed Savers Exchange estimated searches | Seed Savers Exchange Share of Search | Seed Savers Exchange rank | Thompson & Morgan estimated searches | Thompson & Morgan Share of Search | Thompson & Morgan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 4.6% | 8 | 44.9K | 17.2% | 3 |
| Nov 2025 | 12.1K | 5.3% | 8 | 37.5K | 16.3% | 3 |
| Dec 2025 | 14.8K | 5.7% | 7 | 30.7K | 11.8% | 4 |
| Jan 2026 | 27.1K | 5.2% | 7 | 54.9K | 10.6% | 3 |
| Feb 2026 | 27.1K | 5.4% | 7 | 72.6K | 14.4% | 3 |
| Mar 2026 | 22.2K | 3.6% | 9 | 122K | 20% | 2 |
| Apr 2026 | 18.1K | 3.5% | 8 | 145K | 27.9% | 1 |
| May 2026 | 14.8K | 3.6% | 8 | 118K | 28.5% | 1 |
| Jun 2026 | 9.9K | 3.4% | 7 | 65.9K | 22.8% | 2 |
| Jul 2026 | 9.9K | 3.2% | 8 | 53.9K | 17.6% | 2 |
| Aug 2026 | 22.2K | 6.7% | 6 | 53.9K | 16.3% | 2 |
| Sep 2026 | 12.1K | 4.3% | 7 | 54.9K | 19.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Seed Savers Exchange’s and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Seed Savers Exchange**: Measured on the search terms “seed savers” and “seed savers exchange”, summed into one figure.
- **Thompson & Morgan**: Measured on the search terms “thompson and morgan” and “thompson morgan”, summed into one figure.

- [Seed Savers Exchange profile](/demand/global-en/brands/seed-savers-exchange)
- [Thompson & Morgan profile](/demand/global-en/brands/thompson-morgan)
- [All seeds brands worldwide](/demand/global-en/categories/seeds-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Seed Savers Exchange or Thompson & Morgan more popular in search?

In September 2026, Thompson & Morgan had more branded searches than Seed Savers Exchange among seeds brands worldwide. Thompson & Morgan had about 54,900 branded searches, while Seed Savers Exchange had 12,100. Thompson & Morgan made up 19.4% of all seeds brand searches we track, and Seed Savers Exchange accounted for 4.3%.

## Cite this page

Brandwave. "Seed Savers Exchange vs Thompson & Morgan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/seed-savers-exchange-vs-thompson-morgan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/seed-savers-exchange-vs-thompson-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.