--- title: "Seed Savers Exchange vs Suttons: Which is searched more?" description: "Is Seed Savers Exchange or Suttons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/seed-savers-exchange-vs-suttons" publisher: "Brandwave" --- # Seed Savers Exchange vs Suttons: Which is searched more? Is Seed Savers Exchange or Suttons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Seed Savers Exchange and Suttons - **Competitive set**: Seeds brands - **Market**: Global - **Month measured**: Sep 2026 - **Seed Savers Exchange Share of Search**: 4.3% - **Suttons Share of Search**: 4.3% ## Is Seed Savers Exchange or Suttons more popular in search? - In September 2026, Seed Savers Exchange and Suttons were level in searches among seeds brands worldwide, with an estimated 12.1K branded searches each, at 4.3% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Suttons took it in March 2026, Seed Savers Exchange took it in June 2026. - Across the 12 months ending September 2026, Seed Savers Exchange’s share of searches among seeds brands worldwide moved from 4.6% to 4.3%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Suttons’ share of searches among seeds brands worldwide moved from 3.1% to 4.3%, and its estimated monthly branded searches moved from 8.1K to 12.1K. ## Top seeds brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Seed Savers Exchange was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Suttons did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Johnny’s Selected Seeds | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Botanical Interests | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Baker Creek Heirloom Seeds | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Burpee | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | High Mowing Organic Seeds | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Seed Savers Exchange | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Thompson & Morgan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kings Seeds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Suttons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mr Fothergill's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Johnsons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about seeds brands - Asked ChatGPT "Which seeds brand should I buy?": 1. Burpee, 2. Johnny’s Selected Seeds, 3. Baker Creek Heirloom Seeds - Asked ChatGPT "What are the best seeds brands?": 1. Botanical Interests, 2. Johnny’s Selected Seeds, 3. High Mowing Organic Seeds, 4. Baker Creek Heirloom Seeds, 5. Burpee, 6. Seed Savers Exchange - Asked ChatGPT "What's the best seeds brand for home garden?": 1. Botanical Interests, 2. High Mowing Organic Seeds, 3. Baker Creek Heirloom Seeds, 4. Burpee, 5. Johnny’s Selected Seeds - Searched Google, AI Overview "seeds for garden": 1. Botanical Interests - Searched Google, AI Overview "seed brands": 1. Johnny’s Selected Seeds, 2. Baker Creek Heirloom Seeds, 3. Botanical Interests, 4. Seed Savers Exchange, 5. High Mowing Organic Seeds Not named in any answer: Thompson & Morgan, Yates, Kings Seeds, Suttons, Mr Fothergill's and Johnsons. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for seeds brands worldwide in September 2026? - In September 2026, Suttons overtook Baker Creek Heirloom Seeds to rank 8th among seeds brands worldwide, with 4.3% of the searches. - In September 2026, Seed Savers Exchange lost share of searches among seeds brands worldwide, from 6.7% to 4.3%. ## Month by month | Month | Seed Savers Exchange estimated searches | Seed Savers Exchange Share of Search | Seed Savers Exchange rank | Suttons estimated searches | Suttons Share of Search | Suttons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 4.6% | 8 | 8.1K | 3.1% | 9 | | Nov 2025 | 12.1K | 5.3% | 8 | 6.6K | 2.9% | 10 | | Dec 2025 | 14.8K | 5.7% | 7 | 8.1K | 3.1% | 10 | | Jan 2026 | 27.1K | 5.2% | 7 | 27.1K | 5.2% | 8 | | Feb 2026 | 27.1K | 5.4% | 7 | 27.1K | 5.4% | 8 | | Mar 2026 | 22.2K | 3.6% | 9 | 33.1K | 5.4% | 5 | | Apr 2026 | 18.1K | 3.5% | 8 | 27.1K | 5.2% | 6 | | May 2026 | 14.8K | 3.6% | 8 | 18.1K | 4.4% | 7 | | Jun 2026 | 9.9K | 3.4% | 7 | 8.1K | 2.8% | 9 | | Jul 2026 | 9.9K | 3.2% | 8 | 6.6K | 2.2% | 10 | | Aug 2026 | 22.2K | 6.7% | 6 | 9.9K | 3% | 9 | | Sep 2026 | 12.1K | 4.3% | 7 | 12.1K | 4.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Seed Savers Exchange’s and Suttons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Seed Savers Exchange**: Measured on the search terms “seed savers” and “seed savers exchange”, summed into one figure. - **Suttons**: Measured on the search term “suttons seeds”. - [Seed Savers Exchange profile](/demand/global-en/brands/seed-savers-exchange) - [Suttons profile](/demand/global-en/brands/suttons) - [All seeds brands worldwide](/demand/global-en/categories/seeds-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Seed Savers Exchange or Suttons more popular in search? In September 2026, Seed Savers Exchange and Suttons were level in searches among seeds brands worldwide, with an estimated 12.1K branded searches each, at 4.3% of the total each. ## Cite this page Brandwave. "Seed Savers Exchange vs Suttons: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/seed-savers-exchange-vs-suttons This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/seed-savers-exchange-vs-suttons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.