---
title: "Secrid vs Tumi: Which is more popular by branded search?"
description: "Which is more popular in search, Secrid or Tumi? Compare estimated monthly branded-search demand and Share of Search inside the Travel wallet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/secrid-vs-tumi"
publisher: "Brandwave"
---

# Secrid vs Tumi: Which is more popular by branded search?

Which is more popular in search, Secrid or Tumi? Compare estimated monthly branded-search demand and Share of Search inside the Travel wallet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Secrid and Tumi
- **Competitive set**: Travel wallet brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Secrid Share of Search**: 18.5%
- **Tumi Share of Search**: 50.7%

## Which is more popular in search, Secrid or Tumi?

- In August 2026, Tumi had more branded searches than Secrid among travel wallet brands worldwide. Tumi was estimated to have 550K branded searches compared to Secrid’s 201K, and held a 50.7% Share of Search versus Secrid’s 18.5%.
- Tumi was ahead of Secrid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Secrid’s estimated Share of Search among travel wallet brands worldwide moved from 19.5% to 18.5%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Tumi’s estimated Share of Search among travel wallet brands worldwide moved from 53.3% to 50.7%, and its estimated monthly branded searches held steady at 550K.

## How did search popularity change for travel wallet brands worldwide in August 2026?

- In August 2026, Secrid gained estimated Share of Search among travel wallet brands worldwide, from 16.4% to 18.5%.
- In August 2026, Tumi lost estimated Share of Search among travel wallet brands worldwide, from 54.7% to 50.7%.

## Month by month

| Month | Secrid estimated searches | Secrid Share of Search | Secrid rank | Tumi estimated searches | Tumi Share of Search | Tumi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 19.5% | 3 | 550K | 53.3% | 1 |
| Nov 2025 | 368K | 26.8% | 2 | 673K | 49.1% | 1 |
| Dec 2025 | 301K | 23.1% | 2 | 673K | 51.6% | 1 |
| Jan 2026 | 246K | 22.8% | 2 | 550K | 51.1% | 1 |
| Feb 2026 | 165K | 17.2% | 3 | 550K | 57.3% | 1 |
| Mar 2026 | 201K | 19.4% | 3 | 550K | 53.1% | 1 |
| Apr 2026 | 201K | 19.4% | 3 | 550K | 53.1% | 1 |
| May 2026 | 165K | 16.5% | 3 | 550K | 55% | 1 |
| Jun 2026 | 246K | 22.8% | 2 | 550K | 50.9% | 1 |
| Jul 2026 | 165K | 16.4% | 3 | 550K | 54.7% | 1 |
| Aug 2026 | 201K | 18.5% | 3 | 550K | 50.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Secrid’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Secrid**: Measured on the search term “secrid”.
- **Tumi**: Measured on the search term “tumi”.

- [Secrid profile](/demand/global-en/brands/secrid)
- [Tumi profile](/demand/global-en/brands/tumi)
- [All travel wallet brands worldwide](/demand/global-en/categories/travel-wallet-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Secrid or Tumi?

In August 2026, Tumi had more branded searches than Secrid among travel wallet brands worldwide. Tumi was estimated to have 550K branded searches compared to Secrid’s 201K, and held a 50.7% Share of Search versus Secrid’s 18.5%.

## Cite this page

Brandwave. "Secrid vs Tumi: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/secrid-vs-tumi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/secrid-vs-tumi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.