---
title: "SeatGeek vs StubHub: Which is more popular by branded search?"
description: "Which is more popular in search, SeatGeek or StubHub? Compare estimated monthly branded-search demand and Share of Search inside the Ticketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/seatgeek-vs-stubhub"
publisher: "Brandwave"
---

# SeatGeek vs StubHub: Which is more popular by branded search?

Which is more popular in search, SeatGeek or StubHub? Compare estimated monthly branded-search demand and Share of Search inside the Ticketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: SeatGeek and StubHub
- **Competitive set**: Ticketing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **SeatGeek Share of Search**: 9.4%
- **StubHub Share of Search**: 14.1%

## Which is more popular in search, SeatGeek or StubHub?

- In August 2026, StubHub had more branded searches than SeatGeek among ticketing platforms worldwide. StubHub was estimated to have 2.7M branded searches compared to SeatGeek’s 1.8M, and held a 14.1% Share of Search versus SeatGeek’s 9.4%.
- StubHub was ahead of SeatGeek in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SeatGeek’s estimated Share of Search among ticketing platforms worldwide moved from 7.9% to 9.4%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, StubHub’s estimated Share of Search among ticketing platforms worldwide moved from 11.9% to 14.1%, and its estimated monthly branded searches held steady at 2.7M.

## How did search popularity change for ticketing platforms worldwide in August 2026?

- In August 2026, StubHub lost estimated Share of Search among ticketing platforms worldwide, from 16.5% to 14.1%.
- SeatGeek’s estimated Share of Search among ticketing platforms worldwide has gained ground for 3 months in a row, from 5.7% to 9.4% in August 2026.

## Month by month

| Month | SeatGeek estimated searches | SeatGeek Share of Search | SeatGeek rank | StubHub estimated searches | StubHub Share of Search | StubHub rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 7.9% | 4 | 2.7M | 11.9% | 2 |
| Nov 2025 | 1.2M | 5.6% | 4 | 2.2M | 10.4% | 2 |
| Dec 2025 | 1M | 5.5% | 4 | 2.2M | 12.4% | 2 |
| Jan 2026 | 1.8M | 6% | 3 | 2.2M | 7.4% | 2 |
| Feb 2026 | 1M | 5.6% | 4 | 1.8M | 10.3% | 2 |
| Mar 2026 | 1.2M | 6.5% | 4 | 2.2M | 12% | 2 |
| Apr 2026 | 1.5M | 4.9% | 4 | 2.7M | 8.9% | 2 |
| May 2026 | 1.5M | 5.7% | 4 | 2.7M | 10.5% | 2 |
| Jun 2026 | 1.8M | 7.8% | 3 | 3.4M | 14.3% | 2 |
| Jul 2026 | 1.5M | 9% | 3 | 2.7M | 16.5% | 2 |
| Aug 2026 | 1.8M | 9.4% | 3 | 2.7M | 14.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using SeatGeek’s and StubHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **SeatGeek**: Measured on the search term “seatgeek”.
- **StubHub**: Measured on the search term “stubhub”.

- [SeatGeek profile](/demand/global-en/brands/seatgeek)
- [StubHub profile](/demand/global-en/brands/stubhub)
- [All ticketing platforms worldwide](/demand/global-en/categories/ticketing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, SeatGeek or StubHub?

In August 2026, StubHub had more branded searches than SeatGeek among ticketing platforms worldwide. StubHub was estimated to have 2.7M branded searches compared to SeatGeek’s 1.8M, and held a 14.1% Share of Search versus SeatGeek’s 9.4%.

## Cite this page

Brandwave. "SeatGeek vs StubHub: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/seatgeek-vs-stubhub

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/seatgeek-vs-stubhub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.