--- title: "Searchbloom vs WordStream: Which is searched more?" description: "Is Searchbloom or WordStream more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pay per click agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/searchbloom-vs-wordstream" publisher: "Brandwave" --- # Searchbloom vs WordStream: Which is searched more? Is Searchbloom or WordStream more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pay per click agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Searchbloom and WordStream - **Competitive set**: Pay per click agencies - **Market**: Global - **Month measured**: Sep 2026 - **Searchbloom Share of Search**: 5.3% - **WordStream Share of Search**: 21.7% ## Is Searchbloom or WordStream more popular in search? - In September 2026, WordStream had more branded searches than Searchbloom among pay per click agencies worldwide. WordStream had about 6,600 branded searches, while Searchbloom had 1,600. WordStream made up 21.7% of all pay per click agency searches we track, and Searchbloom accounted for 5.3%. - WordStream was ahead of Searchbloom in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Searchbloom’s share of searches among pay per click agencies worldwide moved from 1% to 5.3%, and its estimated monthly branded searches moved from 480 to 1.6K. - Across the 12 months ending September 2026, WordStream’s share of searches among pay per click agencies worldwide moved from 31.9% to 21.7%, and its estimated monthly branded searches moved from 14.8K to 6.6K. ## Top pay per click agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Searchbloom was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. WordStream did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KlientBoost | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Searchbloom | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Disruptive Advertising | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | WebFX | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | SmartSites | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | HawkSEM | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | WordStream | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Logical Position | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pay per click agencies - Asked ChatGPT "Which pay per click agency should I hire?": 1. Searchbloom, 2. KlientBoost - Asked ChatGPT "What are the best pay per click agencies?": 1. KlientBoost, 2. Searchbloom, 3. SmartSites, 4. Disruptive Advertising, 5. HawkSEM - Asked ChatGPT "What's the best pay per click agency for lead generation?": 1. KlientBoost, 2. HawkSEM, 3. Searchbloom - Searched Google, AI Overview "ppc agency": 1. WebFX, 2. Disruptive Advertising, 3. SmartSites Not named in any answer: WordStream and Logical Position. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pay per click agencies worldwide in September 2026? - In September 2026, Searchbloom gained share of searches among pay per click agencies worldwide, from 2.3% to 5.3%. - In September 2026, WordStream lost share of searches among pay per click agencies worldwide, from 25.6% to 21.7%. ## Month by month | Month | Searchbloom estimated searches | Searchbloom Share of Search | Searchbloom rank | WordStream estimated searches | WordStream Share of Search | WordStream rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 1% | 8 | 14.8K | 31.9% | 2 | | Nov 2025 | 590 | 1.3% | 8 | 14.8K | 33.4% | 2 | | Dec 2025 | 590 | 1.5% | 8 | 12.1K | 30.5% | 2 | | Jan 2026 | 880 | 1.9% | 7 | 12.1K | 26.5% | 2 | | Feb 2026 | 720 | 1.7% | 8 | 12.1K | 28.8% | 2 | | Mar 2026 | 720 | 1.7% | 8 | 12.1K | 28.5% | 2 | | Apr 2026 | 880 | 2.3% | 8 | 9.9K | 26.1% | 2 | | May 2026 | 720 | 2.1% | 8 | 9.9K | 28.4% | 2 | | Jun 2026 | 590 | 1.9% | 8 | 8.1K | 26.5% | 2 | | Jul 2026 | 590 | 2% | 8 | 8.1K | 26.9% | 2 | | Aug 2026 | 720 | 2.3% | 7 | 8.1K | 25.6% | 2 | | Sep 2026 | 1.6K | 5.3% | 7 | 6.6K | 21.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Searchbloom’s and WordStream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Searchbloom**: Measured on the search term “searchbloom”. - **WordStream**: Measured on the search term “wordstream”. - [Searchbloom profile](/demand/global-en/brands/searchbloom) - [WordStream profile](/demand/global-en/brands/wordstream) - [All pay per click agencies worldwide](/demand/global-en/categories/pay-per-click-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Searchbloom or WordStream more popular in search? In September 2026, WordStream had more branded searches than Searchbloom among pay per click agencies worldwide. WordStream had about 6,600 branded searches, while Searchbloom had 1,600. WordStream made up 21.7% of all pay per click agency searches we track, and Searchbloom accounted for 5.3%. ## Cite this page Brandwave. "Searchbloom vs WordStream: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/searchbloom-vs-wordstream This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/searchbloom-vs-wordstream. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.