---
title: "Seagate vs Synology: Which is more popular by branded search?"
description: "Which is more popular in search, Seagate or Synology? Compare estimated monthly branded-search demand and Share of Search inside the NAS drive brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/seagate-vs-synology"
publisher: "Brandwave"
---

# Seagate vs Synology: Which is more popular by branded search?

Which is more popular in search, Seagate or Synology? Compare estimated monthly branded-search demand and Share of Search inside the NAS drive brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Seagate and Synology
- **Competitive set**: NAS drive brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Seagate Share of Search**: 25.5%
- **Synology Share of Search**: 38.2%

## Which is more popular in search, Seagate or Synology?

- In August 2026, Synology had more branded searches than Seagate among NAS drive brands worldwide. Synology was estimated to have 301K branded searches compared to Seagate’s 201K, and held a 38.2% Share of Search versus Seagate’s 25.5%.
- Synology was ahead of Seagate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Seagate’s estimated Share of Search among NAS drive brands worldwide moved from 20% to 25.5%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS drive brands worldwide moved from 44.8% to 38.2%, and its estimated monthly branded searches moved from 450K to 301K.

## How did search popularity change for NAS drive brands worldwide in August 2026?

- In August 2026, Synology lost estimated Share of Search among NAS drive brands worldwide, from 39.8% to 38.2%.
- In August 2026, Seagate lost estimated Share of Search among NAS drive brands worldwide, from 26.5% to 25.5%.

## Month by month

| Month | Seagate estimated searches | Seagate Share of Search | Seagate rank | Synology estimated searches | Synology Share of Search | Synology rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 20% | 2 | 450K | 44.8% | 1 |
| Nov 2025 | 165K | 18.6% | 2 | 368K | 41.5% | 1 |
| Dec 2025 | 165K | 18.8% | 2 | 368K | 41.9% | 1 |
| Jan 2026 | 201K | 21.2% | 2 | 368K | 38.8% | 1 |
| Feb 2026 | 165K | 19.2% | 3 | 301K | 35.1% | 1 |
| Mar 2026 | 165K | 19.5% | 2 | 368K | 43.6% | 1 |
| Apr 2026 | 165K | 21.9% | 2 | 301K | 39.9% | 1 |
| May 2026 | 201K | 25.5% | 2 | 301K | 38.2% | 1 |
| Jun 2026 | 201K | 25.5% | 2 | 301K | 38.2% | 1 |
| Jul 2026 | 201K | 26.5% | 2 | 301K | 39.8% | 1 |
| Aug 2026 | 201K | 25.5% | 2 | 301K | 38.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Seagate’s and Synology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Seagate**: Measured on the search term “seagate”.
- **Synology**: Measured on the search term “synology”.

- [Seagate profile](/demand/global-en/brands/seagate)
- [Synology profile](/demand/global-en/brands/synology)
- [All NAS drive brands worldwide](/demand/global-en/categories/nas-drive-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Seagate or Synology?

In August 2026, Synology had more branded searches than Seagate among NAS drive brands worldwide. Synology was estimated to have 301K branded searches compared to Seagate’s 201K, and held a 38.2% Share of Search versus Seagate’s 25.5%.

## Cite this page

Brandwave. "Seagate vs Synology: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/seagate-vs-synology

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/seagate-vs-synology. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.