--- title: "Seafolly vs Summersalt: Which is searched more?" description: "Is Seafolly or Summersalt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/seafolly-vs-summersalt" publisher: "Brandwave" --- # Seafolly vs Summersalt: Which is searched more? Is Seafolly or Summersalt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Seafolly and Summersalt - **Competitive set**: Swimwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Seafolly Share of Search**: 8.8% - **Summersalt Share of Search**: 4.9% ## Is Seafolly or Summersalt more popular in search? - In September 2026, Seafolly had more branded searches than Summersalt among swimwear brands worldwide. Seafolly had about 89,300 branded searches, while Summersalt had 49,500. Seafolly made up 8.8% of all swimwear brand searches we track, and Summersalt accounted for 4.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Summersalt took it in February 2026, Seafolly took it in May 2026. - Across the 12 months ending September 2026, Seafolly’s share of searches among swimwear brands worldwide moved from 9.6% to 8.8%, and its estimated monthly branded searches moved from 106K to 89.3K. - Across the 12 months ending September 2026, Summersalt’s share of searches among swimwear brands worldwide moved from 6.7% to 4.9%, and its estimated monthly branded searches moved from 74K to 49.5K. ## Top swimwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Summersalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Seafolly was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Summersalt was listed before Seafolly in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Summersalt | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Monday Swimwear | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cupshe | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Seafolly | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Left On Friday | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Eres | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Speedo | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Arena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zoggs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sunseeker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swimwear brands - Asked ChatGPT "Which swimwear brand should I buy?": 1. Summersalt, 2. Monday Swimwear, 3. Cupshe, 4. Left On Friday - Asked ChatGPT "What are the best swimwear brands?": 1. Monday Swimwear, 2. Seafolly, 3. Eres, 4. Summersalt, 5. Left On Friday, 6. Speedo - Asked ChatGPT "What's the best swimwear brand for the beach?": 1. Summersalt, 2. Monday Swimwear, 3. Seafolly, 4. Cupshe, 5. Eres - Searched Google, AI Overview "swimwear brands": 1. Summersalt, 2. Cupshe, 3. Left On Friday, 4. Speedo - Searched Google, AI Overview "swimwear for women": 1. Cupshe Not named in any answer: Arena, Zoggs and Sunseeker. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for swimwear brands worldwide in September 2026? - In September 2026, Seafolly gained share of searches among swimwear brands worldwide, from 7.5% to 8.8%. - In September 2026, Summersalt rose from 7th to 6th among swimwear brands worldwide. ## Month by month | Month | Seafolly estimated searches | Seafolly Share of Search | Seafolly rank | Summersalt estimated searches | Summersalt Share of Search | Summersalt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 106K | 9.6% | 3 | 74K | 6.7% | 5 | | Nov 2025 | 125K | 10.3% | 3 | 74K | 6.1% | 6 | | Dec 2025 | 131K | 11.2% | 3 | 60.5K | 5.1% | 6 | | Jan 2026 | 138K | 8.4% | 3 | 90.5K | 5.5% | 5 | | Feb 2026 | 83.4K | 5.3% | 5 | 90.5K | 5.8% | 4 | | Mar 2026 | 88.5K | 5.1% | 5 | 90.5K | 5.2% | 4 | | Apr 2026 | 85.2K | 5% | 5 | 90.5K | 5.3% | 4 | | May 2026 | 110K | 4.9% | 4 | 90.5K | 4% | 6 | | Jun 2026 | 131K | 5.6% | 4 | 90.5K | 3.9% | 6 | | Jul 2026 | 131K | 6.1% | 4 | 90.5K | 4.2% | 6 | | Aug 2026 | 108K | 7.5% | 4 | 74K | 5.1% | 7 | | Sep 2026 | 89.3K | 8.8% | 4 | 49.5K | 4.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Seafolly’s and Summersalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Seafolly**: Measured on the search terms “seafolly”, “seafolly bikini” and “seafolly swimwear”, summed into one figure. - **Summersalt**: Measured on the search term “summersalt”. - [Seafolly profile](/demand/global-en/brands/seafolly) - [Summersalt profile](/demand/global-en/brands/summersalt) - [All swimwear brands worldwide](/demand/global-en/categories/swimwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Seafolly or Summersalt more popular in search? In September 2026, Seafolly had more branded searches than Summersalt among swimwear brands worldwide. Seafolly had about 89,300 branded searches, while Summersalt had 49,500. Seafolly made up 8.8% of all swimwear brand searches we track, and Summersalt accounted for 4.9%. ## Cite this page Brandwave. "Seafolly vs Summersalt: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/seafolly-vs-summersalt This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/seafolly-vs-summersalt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.