---
title: "Sea to Summit vs Trtl: Which is more popular by branded search?"
description: "Which is more popular in search, Sea to Summit or Trtl? Compare estimated monthly branded-search demand and Share of Search inside the Travel pillow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sea-to-summit-vs-trtl"
publisher: "Brandwave"
---

# Sea to Summit vs Trtl: Which is more popular by branded search?

Which is more popular in search, Sea to Summit or Trtl? Compare estimated monthly branded-search demand and Share of Search inside the Travel pillow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sea to Summit and Trtl
- **Competitive set**: Travel pillow brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Sea to Summit Share of Search**: 44.4%
- **Trtl Share of Search**: 6%

## Which is more popular in search, Sea to Summit or Trtl?

- In August 2026, Sea to Summit had more branded searches than Trtl among travel pillow brands worldwide. Sea to Summit was estimated to have 110K branded searches compared to Trtl’s 14.8K, and held a 44.4% Share of Search versus Trtl’s 6%.
- Sea to Summit was ahead of Trtl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among travel pillow brands worldwide moved from 36.5% to 44.4%, and its estimated monthly branded searches moved from 60.5K to 110K.
- Across the 11 months ending August 2026, Trtl’s estimated Share of Search among travel pillow brands worldwide moved from 8.9% to 6%, and its estimated monthly branded searches held steady at 14.8K.

## How did search popularity change for travel pillow brands worldwide in August 2026?

- In August 2026, Trtl gained estimated Share of Search among travel pillow brands worldwide, from 5% to 6%.
- In August 2026, Sea to Summit lost estimated Share of Search among travel pillow brands worldwide, from 45.6% to 44.4%.

## Month by month

| Month | Sea to Summit estimated searches | Sea to Summit Share of Search | Sea to Summit rank | Trtl estimated searches | Trtl Share of Search | Trtl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 36.5% | 1 | 14.8K | 8.9% | 5 |
| Nov 2025 | 74K | 38.3% | 1 | 18.1K | 9.4% | 5 |
| Dec 2025 | 60.5K | 35.8% | 1 | 18.1K | 10.7% | 4 |
| Jan 2026 | 74K | 37.5% | 1 | 22.2K | 11.3% | 4 |
| Feb 2026 | 60.5K | 37.5% | 1 | 18.1K | 11.2% | 4 |
| Mar 2026 | 74K | 38.3% | 1 | 18.1K | 9.4% | 5 |
| Apr 2026 | 74K | 39.7% | 1 | 14.8K | 7.9% | 5 |
| May 2026 | 90.5K | 39.7% | 1 | 14.8K | 6.5% | 5 |
| Jun 2026 | 90.5K | 40.3% | 1 | 14.8K | 6.6% | 5 |
| Jul 2026 | 110K | 45.6% | 1 | 12.1K | 5% | 5 |
| Aug 2026 | 110K | 44.4% | 1 | 14.8K | 6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sea to Summit’s and Trtl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sea to Summit**: Measured on the search term “sea to summit”.
- **Trtl**: Measured on the search term “trtl”.

- [Sea to Summit profile](/demand/global-en/brands/sea-to-summit)
- [Trtl profile](/demand/global-en/brands/trtl)
- [All travel pillow brands worldwide](/demand/global-en/categories/travel-pillow-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sea to Summit or Trtl?

In August 2026, Sea to Summit had more branded searches than Trtl among travel pillow brands worldwide. Sea to Summit was estimated to have 110K branded searches compared to Trtl’s 14.8K, and held a 44.4% Share of Search versus Trtl’s 6%.

## Cite this page

Brandwave. "Sea to Summit vs Trtl: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/sea-to-summit-vs-trtl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sea-to-summit-vs-trtl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.