---
title: "Sea to Summit vs Thule: Which is searched more?"
description: "Is Sea to Summit or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Packing cube brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sea-to-summit-vs-thule"
publisher: "Brandwave"
---

# Sea to Summit vs Thule: Which is searched more?

Is Sea to Summit or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Packing cube brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sea to Summit and Thule
- **Competitive set**: Packing cube brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Sea to Summit Share of Search**: 22.6%
- **Thule Share of Search**: 0.89%

## Is Sea to Summit or Thule more popular in search?

- In September 2026, Sea to Summit had more branded searches than Thule among packing cube brands worldwide. Sea to Summit had about 74,000 branded searches, while Thule had 2,900. Sea to Summit made up 22.6% of all packing cube brand searches we track, and Thule accounted for 0.89%.
- Sea to Summit was ahead of Thule in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among packing cube brands worldwide moved from 19.2% to 22.6%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Thule’s share of searches among packing cube brands worldwide moved from 0.76% to 0.89%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

## How did search popularity change for packing cube brands worldwide in September 2026?

- In September 2026, Sea to Summit lost share of searches among packing cube brands worldwide, from 29.4% to 22.6%.
- In September 2026, Thule fell from 4th to 5th among packing cube brands worldwide.

## Month by month

| Month | Sea to Summit estimated searches | Sea to Summit Share of Search | Sea to Summit rank | Thule estimated searches | Thule Share of Search | Thule rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 19.2% | 2 | 2.4K | 0.76% | 7 |
| Nov 2025 | 74K | 19.8% | 2 | 3.6K | 0.96% | 4 |
| Dec 2025 | 60.5K | 19.1% | 2 | 3.6K | 1.1% | 6 |
| Jan 2026 | 74K | 22.4% | 2 | 2.9K | 0.88% | 7 |
| Feb 2026 | 60.5K | 22.3% | 2 | 2.4K | 0.89% | 7 |
| Mar 2026 | 74K | 22.5% | 2 | 2.9K | 0.88% | 7 |
| Apr 2026 | 74K | 25.4% | 2 | 2.9K | 0.99% | 6 |
| May 2026 | 90.5K | 25.5% | 2 | 3.6K | 1% | 5 |
| Jun 2026 | 90.5K | 25.6% | 2 | 3.6K | 1% | 5 |
| Jul 2026 | 110K | 31.8% | 2 | 12.1K | 3.5% | 4 |
| Aug 2026 | 110K | 29.4% | 2 | 4.4K | 1.2% | 4 |
| Sep 2026 | 74K | 22.6% | 2 | 2.9K | 0.89% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Sea to Summit’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sea to Summit**: Measured on the search term “sea to summit”.
- **Thule**: Measured on the search term “thule packing cubes”.

- [Sea to Summit profile](/demand/global-en/brands/sea-to-summit)
- [Thule profile](/demand/global-en/brands/thule)
- [All packing cube brands worldwide](/demand/global-en/categories/packing-cube-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Sea to Summit or Thule more popular in search?

In September 2026, Sea to Summit had more branded searches than Thule among packing cube brands worldwide. Sea to Summit had about 74,000 branded searches, while Thule had 2,900. Sea to Summit made up 22.6% of all packing cube brand searches we track, and Thule accounted for 0.89%.

## Cite this page

Brandwave. "Sea to Summit vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sea-to-summit-vs-thule

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sea-to-summit-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.