--- title: "Sea Ray vs Yellowfin: Which is searched more?" description: "Is Sea Ray or Yellowfin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sea-ray-vs-yellowfin-boats" publisher: "Brandwave" --- # Sea Ray vs Yellowfin: Which is searched more? Is Sea Ray or Yellowfin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sea Ray and Yellowfin - **Competitive set**: Boat brands - **Market**: Global - **Month measured**: Sep 2026 - **Sea Ray Share of Search**: 18.9% - **Yellowfin Share of Search**: 3% ## Is Sea Ray or Yellowfin more popular in search? - In September 2026, Sea Ray had more branded searches than Yellowfin among boat brands worldwide. Sea Ray had about 41,900 branded searches, while Yellowfin had 6,600. Sea Ray made up 18.9% of all boat brand searches we track, and Yellowfin accounted for 3%. - Sea Ray was ahead of Yellowfin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sea Ray’s share of searches among boat brands worldwide moved from 19.9% to 18.9%, and its estimated monthly branded searches moved from 37K to 41.9K. - Across the 12 months ending September 2026, Yellowfin’s share of searches among boat brands worldwide moved from 3.6% to 3%, and its estimated monthly branded searches held steady at 6.6K. ## Top boat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sea Ray was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yellowfin was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Sea Ray and Yellowfin were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boston Whaler | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Grady-White | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Bennington | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Yellowfin | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Robalo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Sea Ray | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Barletta | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Malibu | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | MasterCraft | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Nautique | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Bayliner | 11th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about boat brands - Asked ChatGPT "Which boat brand should I buy?": 1. Bennington, 2. Boston Whaler, 3. Grady-White - Asked ChatGPT "What are the best boat brands?": 1. Boston Whaler, 2. Grady-White, 3. Robalo, 4. Sea Ray, 5. Yellowfin, 6. Bennington, 7. Barletta, 8. Nautique, 9. MasterCraft, 10. Malibu, 11. Bayliner - Asked ChatGPT "What's the best boat brand for family boating?": 1. Boston Whaler, 2. Sea Ray, 3. Bennington - Searched Google, AI Overview "boat brands": 1. Boston Whaler, 2. Grady-White, 3. Yellowfin, 4. Robalo, 5. Bennington, 6. Barletta, 7. Malibu, 8. MasterCraft, 9. Nautique, 10. Sea Ray - Searched Google, AI Overview "fishing boat brands": 1. Boston Whaler, 2. Grady-White, 3. Yellowfin Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for boat brands worldwide in September 2026? - In September 2026, Sea Ray lost share of searches among boat brands worldwide, from 21.3% to 18.9%. ## Month by month | Month | Sea Ray estimated searches | Sea Ray Share of Search | Sea Ray rank | Yellowfin estimated searches | Yellowfin Share of Search | Yellowfin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 37K | 19.9% | 2 | 6.6K | 3.6% | 10 | | Nov 2025 | 32.9K | 21.9% | 2 | 6.6K | 4.4% | 8 | | Dec 2025 | 30.2K | 20% | 2 | 6.6K | 4.4% | 7 | | Jan 2026 | 41.9K | 21.2% | 2 | 8.1K | 4.1% | 10 | | Feb 2026 | 37K | 19.6% | 2 | 6.6K | 3.5% | 10 | | Mar 2026 | 45.2K | 18.8% | 2 | 18.1K | 7.5% | 4 | | Apr 2026 | 45.2K | 19.2% | 2 | 9.9K | 4.2% | 9 | | May 2026 | 55.3K | 17.4% | 2 | 12.1K | 3.8% | 11 | | Jun 2026 | 67.6K | 18.4% | 2 | 9.9K | 2.7% | 11 | | Jul 2026 | 82.6K | 18.1% | 2 | 14.8K | 3.2% | 11 | | Aug 2026 | 76.6K | 21.3% | 2 | 9.9K | 2.8% | 11 | | Sep 2026 | 41.9K | 18.9% | 2 | 6.6K | 3% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Sea Ray’s and Yellowfin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sea Ray**: Measured on the search terms “sea ray” and “sea ray boats”, summed into one figure. - **Yellowfin**: Measured on the search term “yellowfin boats”. - [Sea Ray profile](/demand/global-en/brands/sea-ray) - [Yellowfin profile](/demand/global-en/brands/yellowfin-boats) - [All boat brands worldwide](/demand/global-en/categories/boat-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sea Ray or Yellowfin more popular in search? In September 2026, Sea Ray had more branded searches than Yellowfin among boat brands worldwide. Sea Ray had about 41,900 branded searches, while Yellowfin had 6,600. Sea Ray made up 18.9% of all boat brand searches we track, and Yellowfin accounted for 3%. ## Cite this page Brandwave. "Sea Ray vs Yellowfin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sea-ray-vs-yellowfin-boats This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sea-ray-vs-yellowfin-boats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.