--- title: "Scotts vs Yates: Which is searched more?" description: "Is Scotts or Yates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/scotts-vs-yates" publisher: "Brandwave" --- # Scotts vs Yates: Which is searched more? Is Scotts or Yates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Scotts and Yates - **Competitive set**: Lawn fertiliser brands - **Market**: Global - **Month measured**: Sep 2026 - **Scotts Share of Search**: 0.41% - **Yates Share of Search**: 10.5% ## Is Scotts or Yates more popular in search? - In September 2026, Yates had more branded searches than Scotts among lawn fertiliser brands worldwide. Yates had about 40,500 branded searches, while Scotts had 1,600. Yates made up 10.5% of all lawn fertiliser brand searches we track, and Scotts accounted for 0.41%. - Yates was ahead of Scotts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Scotts’ share of searches among lawn fertiliser brands worldwide moved from 0.29% to 0.41%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending September 2026, Yates’ share of searches among lawn fertiliser brands worldwide moved from 10.9% to 10.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top lawn fertiliser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Scotts was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yates did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scotts | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Andersons | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Jonathan Green | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Daltons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miracle-Gro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lawn fertiliser brands - Asked ChatGPT "Which lawn fertiliser brand should I buy?": 1. Scotts - Asked ChatGPT "What are the best lawn fertiliser brands?": 1. Scotts, 2. Jonathan Green, 3. The Andersons - Asked ChatGPT "What's the best lawn fertiliser brand for a greener lawn?": 1. Scotts, 2. The Andersons, 3. Jonathan Green - Searched Google, AI Overview "best lawn fertiliser": 1. Scotts, 2. The Andersons - Searched Google, AI Overview "slow release fertiliser": named none of the brands we track Not named in any answer: Daltons, Yates and Miracle-Gro. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lawn fertiliser brands worldwide in September 2026? - In September 2026, Yates lost share of searches among lawn fertiliser brands worldwide, from 12% to 10.5%. - Estimated monthly branded searches for Scotts worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Month by month | Month | Scotts estimated searches | Scotts Share of Search | Scotts rank | Yates estimated searches | Yates Share of Search | Yates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 0.29% | 5 | 49.5K | 10.9% | 2 | | Nov 2025 | 880 | 0.24% | 5 | 40.5K | 10.9% | 2 | | Dec 2025 | 720 | 0.24% | 5 | 33.1K | 10.9% | 2 | | Jan 2026 | 880 | 0.24% | 5 | 40.5K | 10.9% | 2 | | Feb 2026 | 1.6K | 0.43% | 5 | 33.1K | 9% | 2 | | Mar 2026 | 3.6K | 0.9% | 5 | 33.1K | 8.3% | 3 | | Apr 2026 | 3.6K | 0.83% | 5 | 40.5K | 9.4% | 3 | | May 2026 | 2.4K | 0.54% | 5 | 40.5K | 9.1% | 3 | | Jun 2026 | 1.9K | 0.52% | 5 | 33.1K | 9.1% | 3 | | Jul 2026 | 1.3K | 0.36% | 5 | 49.5K | 13.6% | 3 | | Aug 2026 | 1.6K | 0.47% | 5 | 40.5K | 12% | 3 | | Sep 2026 | 1.6K | 0.41% | 5 | 40.5K | 10.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Scotts’ and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Scotts**: Measured on the search term “scotts lawn”. - **Yates**: Measured on the search term “yates”. - [Scotts profile](/demand/global-en/brands/scotts) - [Yates profile](/demand/global-en/brands/yates) - [All lawn fertiliser brands worldwide](/demand/global-en/categories/lawn-fertiliser-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Scotts or Yates more popular in search? In September 2026, Yates had more branded searches than Scotts among lawn fertiliser brands worldwide. Yates had about 40,500 branded searches, while Scotts had 1,600. Yates made up 10.5% of all lawn fertiliser brand searches we track, and Scotts accounted for 0.41%. ## Cite this page Brandwave. "Scotts vs Yates: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/scotts-vs-yates This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/scotts-vs-yates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.