---
title: "Scott vs YETI: Which is searched more?"
description: "Which is more popular in search, Scott or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Mountain bike brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/scott-vs-yeti"
publisher: "Brandwave"
---

# Scott vs YETI: Which is searched more?

Which is more popular in search, Scott or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Mountain bike brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Scott and YETI
- **Competitive set**: Mountain bike brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Scott Share of Search**: 0.15%
- **YETI Share of Search**: 9%

## Which is more popular in search, Scott or YETI?

- In September 2026, YETI had more branded searches than Scott among mountain bike brands worldwide. YETI was estimated to have 388K branded searches compared to Scott’s 6.6K, and held a 9% Share of Search versus Scott’s 0.15%.
- YETI was ahead of Scott in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Scott’s estimated Share of Search among mountain bike brands worldwide moved from 0.24% to 0.15%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among mountain bike brands worldwide moved from 13.3% to 9%, and its estimated monthly branded searches moved from 368K to 388K.

## How did search popularity change for mountain bike brands worldwide in September 2026?

- In September 2026, YETI lost estimated Share of Search among mountain bike brands worldwide, from 14% to 9%.

## Month by month

| Month | Scott estimated searches | Scott Share of Search | Scott rank | YETI estimated searches | YETI Share of Search | YETI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 0.24% | 5 | 368K | 13.3% | 2 |
| Nov 2025 | 5.4K | 0.22% | 5 | 495K | 20.1% | 2 |
| Dec 2025 | 5.4K | 0.2% | 5 | 686K | 25.9% | 2 |
| Jan 2026 | 6.6K | 0.21% | 5 | 429K | 13.8% | 2 |
| Feb 2026 | 6.6K | 0.25% | 5 | 393K | 14.8% | 2 |
| Mar 2026 | 6.6K | 0.24% | 5 | 338K | 12.2% | 3 |
| Apr 2026 | 6.6K | 0.2% | 5 | 374K | 11.5% | 2 |
| May 2026 | 5.4K | 0.16% | 5 | 434K | 12.8% | 3 |
| Jun 2026 | 5.4K | 0.17% | 5 | 432K | 13.2% | 2 |
| Jul 2026 | 5.4K | 0.17% | 5 | 451K | 13.8% | 2 |
| Aug 2026 | 6.6K | 0.19% | 5 | 475K | 14% | 2 |
| Sep 2026 | 6.6K | 0.15% | 5 | 388K | 9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Scott’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Scott**: Measured on the search term “scott paper towels”.
- **YETI**: Measured on the search terms “yeti drinkware”, “yeti rambler”, “yeti tumbler” and “yeti water bottle”, summed into one figure.

- [Scott profile](/demand/global-en/brands/scott)
- [YETI profile](/demand/global-en/brands/yeti)
- [All mountain bike brands worldwide](/demand/global-en/categories/mountain-bike-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Scott or YETI?

In September 2026, YETI had more branded searches than Scott among mountain bike brands worldwide. YETI was estimated to have 388K branded searches compared to Scott’s 6.6K, and held a 9% Share of Search versus Scott’s 0.15%.

## Cite this page

Brandwave. "Scott vs YETI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/scott-vs-yeti

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/scott-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.