---
title: "Schwarzkopf vs Wella: Which is searched more?"
description: "Which is more popular in search, Schwarzkopf or Wella? Compare estimated monthly branded-search demand and Share of Search inside the Hair colour set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/schwarzkopf-vs-wella"
publisher: "Brandwave"
---

# Schwarzkopf vs Wella: Which is searched more?

Which is more popular in search, Schwarzkopf or Wella? Compare estimated monthly branded-search demand and Share of Search inside the Hair colour set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Schwarzkopf and Wella
- **Competitive set**: Hair colour
- **Market**: Global
- **Month measured**: Aug 2026
- **Schwarzkopf Share of Search**: 0.56%
- **Wella Share of Search**: 0.56%

## Which is more popular in search, Schwarzkopf or Wella?

- In August 2026, Schwarzkopf and Wella were level on Share of Search among hair colour worldwide, with an estimated 9.9K branded searches each, at 0.56% estimated Share of Search each.
- The lead changed hands once in the 11 months ending August 2026: Schwarzkopf took it in May 2026.
- Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour worldwide moved from 0.48% to 0.56%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 11 months ending August 2026, Wella’s estimated Share of Search among hair colour worldwide moved from 0.48% to 0.56%, and its estimated monthly branded searches held steady at 9.9K.

## How did search popularity change for hair colour worldwide in August 2026?

- In August 2026, Schwarzkopf fell from 4th to 5th among hair colour worldwide.
- In August 2026, Wella fell from 5th to 6th among hair colour worldwide.

## Month by month

| Month | Schwarzkopf estimated searches | Schwarzkopf Share of Search | Schwarzkopf rank | Wella estimated searches | Wella Share of Search | Wella rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 0.48% | 5 | 9.9K | 0.48% | 6 |
| Nov 2025 | 8.1K | 0.42% | 6 | 9.9K | 0.51% | 5 |
| Dec 2025 | 8.1K | 0.42% | 6 | 12.1K | 0.62% | 5 |
| Jan 2026 | 8.1K | 0.42% | 6 | 12.1K | 0.62% | 5 |
| Feb 2026 | 9.9K | 0.52% | 6 | 12.1K | 0.64% | 4 |
| Mar 2026 | 12.1K | 0.6% | 4 | 12.1K | 0.6% | 5 |
| Apr 2026 | 9.9K | 0.49% | 5 | 9.9K | 0.49% | 6 |
| May 2026 | 9.9K | 0.5% | 4 | 8.1K | 0.41% | 6 |
| Jun 2026 | 12.1K | 0.69% | 4 | 9.9K | 0.57% | 6 |
| Jul 2026 | 14.8K | 0.83% | 4 | 12.1K | 0.68% | 5 |
| Aug 2026 | 9.9K | 0.56% | 5 | 9.9K | 0.56% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Schwarzkopf’s and Wella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Schwarzkopf**: Measured on the search term “schwarzkopf live”.
- **Wella**: Measured on the search term “wella hair colour”.

- [Schwarzkopf profile](/demand/global-en/brands/schwarzkopf)
- [Wella profile](/demand/global-en/brands/wella)
- [All hair colour worldwide](/demand/global-en/categories/hair-colour): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Schwarzkopf or Wella?

In August 2026, Schwarzkopf and Wella were level on Share of Search among hair colour worldwide, with an estimated 9.9K branded searches each, at 0.56% estimated Share of Search each.

## Cite this page

Brandwave. "Schwarzkopf vs Wella: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/schwarzkopf-vs-wella

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/schwarzkopf-vs-wella. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.