--- title: "Schoology vs Thinkific: Which is searched more?" description: "Is Schoology or Thinkific more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Learning management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/schoology-vs-thinkific" publisher: "Brandwave" --- # Schoology vs Thinkific: Which is searched more? Is Schoology or Thinkific more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Learning management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Schoology and Thinkific - **Competitive set**: Learning management systems - **Market**: Global - **Month measured**: Sep 2026 - **Schoology Share of Search**: 34.1% - **Thinkific Share of Search**: 0.42% ## Is Schoology or Thinkific more popular in search? - In September 2026, Schoology had more branded searches than Thinkific among learning management systems worldwide. Schoology had about 5 million branded searches, while Thinkific had 61,500. Schoology made up 34.1% of all learning management system searches we track, and Thinkific accounted for 0.42%. - Schoology was ahead of Thinkific in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Schoology’s share of searches among learning management systems worldwide moved from 35.2% to 34.1%, and its estimated monthly branded searches held steady at 5M. - Across the 12 months ending September 2026, Thinkific’s share of searches among learning management systems worldwide moved from 0.53% to 0.42%, and its estimated monthly branded searches moved from 75.3K to 61.5K. ## Top learning management systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thinkific was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Schoology did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moodle | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TalentLMS | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Thinkific | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Canvas LMS | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kajabi | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Docebo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | 360Learning | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Schoology | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D2L | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blackboard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Articulate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about learning management systems - Asked ChatGPT "Which learning management system should I use?": 1. TalentLMS, 2. Moodle, 3. Canvas LMS, 4. Thinkific - Asked ChatGPT "What are the best learning management systems?": 1. TalentLMS, 2. Canvas LMS, 3. Moodle, 4. Docebo, 5. Thinkific, 6. 360Learning - Asked ChatGPT "What's the best learning management system for online courses?": 1. Thinkific, 2. Kajabi, 3. Moodle - Searched Google, AI Overview "learning management systems": 1. Canvas LMS, 2. Moodle, 3. TalentLMS, 4. 360Learning - Searched Google, AI Overview "online learning platform": 1. Thinkific, 2. Kajabi, 3. Moodle, 4. TalentLMS Not named in any answer: Schoology, D2L, Blackboard and Articulate. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for learning management systems worldwide in September 2026? - In September 2026, Moodle overtook Schoology to become the leader among learning management systems worldwide, with 51.1% of the searches. - In September 2026, Schoology lost share of searches among learning management systems worldwide, from 52.3% to 34.1%. - Estimated monthly branded searches for Thinkific worldwide fell 18.3% over 12 measured months, from 75.3K to 61.5K in September 2026. ## Month by month | Month | Schoology estimated searches | Schoology Share of Search | Schoology rank | Thinkific estimated searches | Thinkific Share of Search | Thinkific rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 35.2% | 2 | 75.3K | 0.53% | 6 | | Nov 2025 | 3.4M | 30.2% | 2 | 75.2K | 0.68% | 6 | | Dec 2025 | 2.7M | 30.4% | 2 | 61.7K | 0.68% | 6 | | Jan 2026 | 3.4M | 33.2% | 2 | 75.4K | 0.75% | 6 | | Feb 2026 | 3.4M | 33.5% | 2 | 75.3K | 0.75% | 6 | | Mar 2026 | 3.4M | 30.7% | 2 | 75.6K | 0.69% | 6 | | Apr 2026 | 2.7M | 26.7% | 2 | 61.7K | 0.6% | 6 | | May 2026 | 2.7M | 30.6% | 2 | 61.6K | 0.69% | 6 | | Jun 2026 | 1.5M | 23.1% | 2 | 61.6K | 0.95% | 6 | | Jul 2026 | 823K | 21.9% | 2 | 61.4K | 1.6% | 6 | | Aug 2026 | 4.1M | 52.3% | 1 | 50.4K | 0.65% | 6 | | Sep 2026 | 5M | 34.1% | 2 | 61.5K | 0.42% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Schoology’s and Thinkific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Schoology**: Measured on the search term “schoology”. - **Thinkific**: Measured on the search terms “thinkific”, “thinkific app”, “thinkific course”, “thinkific courses” and “thinkific online courses”, summed into one figure. - [Schoology profile](/demand/global-en/brands/schoology) - [Thinkific profile](/demand/global-en/brands/thinkific) - [All learning management systems worldwide](/demand/global-en/categories/learning-management-systems): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Schoology or Thinkific more popular in search? In September 2026, Schoology had more branded searches than Thinkific among learning management systems worldwide. Schoology had about 5 million branded searches, while Thinkific had 61,500. Schoology made up 34.1% of all learning management system searches we track, and Thinkific accounted for 0.42%. ## Cite this page Brandwave. "Schoology vs Thinkific: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/schoology-vs-thinkific This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/schoology-vs-thinkific. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.