--- title: "ScentLok vs Stone Glacier: Which is more popular?" description: "Is ScentLok or Stone Glacier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hunting clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/scentlok-vs-stone-glacier" publisher: "Brandwave" --- # ScentLok vs Stone Glacier: Which is more popular? Is ScentLok or Stone Glacier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hunting clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ScentLok and Stone Glacier - **Competitive set**: Hunting clothing brands - **Market**: Global - **Month measured**: Oct 2026 - **ScentLok Share of Search**: 2.8% - **Stone Glacier Share of Search**: 4.1% ## Is ScentLok or Stone Glacier more popular in search? - In October 2026, Stone Glacier had more branded searches than ScentLok among hunting clothing brands worldwide. Stone Glacier had about 27,100 branded searches, while ScentLok had 18,100. Stone Glacier made up 4.1% of all hunting clothing brand searches we track, and ScentLok accounted for 2.8%. - Stone Glacier was ahead of ScentLok in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, ScentLok’s share of searches among hunting clothing brands worldwide moved from 4.2% to 2.8%, and its estimated monthly branded searches moved from 33.1K to 18.1K. - Across the 12 months ending October 2026, Stone Glacier’s share of searches among hunting clothing brands worldwide moved from 4.2% to 4.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top hunting clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stone Glacier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ScentLok was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Stone Glacier was listed before ScentLok in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sitka | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kuiu | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | First Lite | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Stone Glacier | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Forloh | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | ScentLok | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Ridgeline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hunters Element | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swazi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stoney Creek | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hunting clothing brands - Asked ChatGPT "Which hunting clothing brand should I buy?": 1. Sitka, 2. First Lite, 3. Kuiu, 4. Forloh - Asked ChatGPT "What are the best hunting clothing brands?": 1. Sitka, 2. First Lite, 3. Kuiu, 4. Stone Glacier, 5. Forloh - Asked ChatGPT "What's the best hunting clothing brand for cold weather hunts?": 1. Sitka, 2. Kuiu, 3. First Lite, 4. Stone Glacier - Searched Google, AI Overview "hunting clothing brands": 1. Sitka, 2. Kuiu, 3. First Lite, 4. ScentLok, 5. Forloh - Searched Google, AI Overview "best hunting clothes": 1. Sitka, 2. Kuiu, 3. Stone Glacier, 4. Forloh, 5. First Lite Not named in any answer: Ridgeline, Hunters Element, Swazi and Stoney Creek. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hunting clothing brands worldwide in October 2026? - In October 2026, Ridgeline overtook ScentLok to rank 4th among hunting clothing brands worldwide, with 2.8% of the searches. - In October 2026, Stone Glacier lost share of searches among hunting clothing brands worldwide, from 5% to 4.1%. - ScentLok’s share of searches among hunting clothing brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.8% in October 2026. ## How has branded search for ScentLok and Stone Glacier changed worldwide over the last 12 months? | Month | ScentLok estimated searches | ScentLok Share of Search | ScentLok rank | Stone Glacier estimated searches | Stone Glacier Share of Search | Stone Glacier rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 33.1K | 4.2% | 3 | 33.1K | 4.2% | 4 | | Dec 2025 | 14.8K | 2.5% | 6 | 27.1K | 4.6% | 3 | | Jan 2026 | 8.1K | 2.1% | 7 | 22.2K | 5.8% | 3 | | Feb 2026 | 5.4K | 1.8% | 6 | 18.1K | 5.9% | 3 | | Mar 2026 | 4.4K | 1.7% | 8 | 18.1K | 6.8% | 3 | | Apr 2026 | 3.6K | 1.3% | 9 | 18.1K | 6.7% | 3 | | May 2026 | 4.4K | 1.4% | 7 | 18.1K | 5.7% | 4 | | Jun 2026 | 4.4K | 1.6% | 7 | 22.2K | 8% | 3 | | Jul 2026 | 6.6K | 2.1% | 7 | 22.2K | 7% | 3 | | Aug 2026 | 12.1K | 2.5% | 5 | 27.1K | 5.5% | 3 | | Sep 2026 | 14.8K | 2.7% | 4 | 27.1K | 5% | 3 | | Oct 2026 | 18.1K | 2.8% | 5 | 27.1K | 4.1% | 3 | ## How are ScentLok’s and Stone Glacier’s branded searches counted? Brandwave collects information about searches that people make online using ScentLok’s and Stone Glacier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ScentLok**: Measured on the search term “scentlok”. - **Stone Glacier**: Measured on the search term “stone glacier”. - [ScentLok profile](/demand/global-en/brands/scentlok) - [Stone Glacier profile](/demand/global-en/brands/stone-glacier) - [All hunting clothing brands worldwide](/demand/global-en/categories/hunting-clothing-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ScentLok or Stone Glacier more popular in search? In October 2026, Stone Glacier had more branded searches than ScentLok among hunting clothing brands worldwide. Stone Glacier had about 27,100 branded searches, while ScentLok had 18,100. Stone Glacier made up 4.1% of all hunting clothing brand searches we track, and ScentLok accounted for 2.8%. ## Cite this page Brandwave. "ScentLok vs Stone Glacier: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/scentlok-vs-stone-glacier This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/scentlok-vs-stone-glacier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.