--- title: "SCARPA vs Tenaya: Which is searched more?" description: "Is SCARPA or Tenaya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/scarpa-vs-tenaya" publisher: "Brandwave" --- # SCARPA vs Tenaya: Which is searched more? Is SCARPA or Tenaya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SCARPA and Tenaya - **Competitive set**: Climbing shoes brands - **Market**: Global - **Month measured**: Sep 2026 - **SCARPA Share of Search**: 1.6% - **Tenaya Share of Search**: 0.48% ## Is SCARPA or Tenaya more popular in search? - In September 2026, SCARPA had more branded searches than Tenaya among climbing shoes brands worldwide. SCARPA had about 12,100 branded searches, while Tenaya had 3,600. SCARPA made up 1.6% of all climbing shoes brand searches we track, and Tenaya accounted for 0.48%. - SCARPA was ahead of Tenaya in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SCARPA’s share of searches among climbing shoes brands worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 9.9K to 12.1K. - Across the 12 months ending September 2026, Tenaya’s share of searches among climbing shoes brands worldwide moved from 0.53% to 0.48%, and its estimated monthly branded searches held steady at 3.6K. ## Top climbing shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tenaya was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SCARPA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tenaya was listed before SCARPA in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Sportiva | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tenaya | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | SCARPA | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Black Diamond | 4th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about climbing shoes brands - Asked ChatGPT "Which climbing shoe brand should I buy?": 1. La Sportiva, 2. Tenaya - Asked ChatGPT "What are the best climbing shoe brands?": 1. La Sportiva, 2. Tenaya, 3. Black Diamond - Asked ChatGPT "What's the best climbing shoe brand for a better grip?": 1. La Sportiva, 2. SCARPA, 3. Tenaya - Searched Google, AI Overview "best climbing shoes": 1. La Sportiva - Searched Google, AI Overview "climbing shoes for beginners": 1. La Sportiva, 2. Black Diamond Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for climbing shoes brands worldwide in September 2026? - Estimated monthly branded searches for SCARPA worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. ## Month by month | Month | SCARPA estimated searches | SCARPA Share of Search | SCARPA rank | Tenaya estimated searches | Tenaya Share of Search | Tenaya rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 1.5% | 3 | 3.6K | 0.53% | 4 | | Nov 2025 | 9.9K | 1.3% | 3 | 3.6K | 0.47% | 4 | | Dec 2025 | 9.9K | 1.3% | 3 | 3.6K | 0.47% | 4 | | Jan 2026 | 12.1K | 1.5% | 3 | 3.6K | 0.43% | 4 | | Feb 2026 | 9.9K | 1.5% | 3 | 3.6K | 0.53% | 4 | | Mar 2026 | 9.9K | 1.5% | 3 | 3.6K | 0.53% | 4 | | Apr 2026 | 9.9K | 1.5% | 3 | 3.6K | 0.53% | 4 | | May 2026 | 9.9K | 1.5% | 3 | 3.6K | 0.53% | 4 | | Jun 2026 | 9.9K | 1.6% | 3 | 3.6K | 0.58% | 4 | | Jul 2026 | 12.1K | 1.8% | 3 | 2.9K | 0.42% | 4 | | Aug 2026 | 12.1K | 1.6% | 3 | 3.6K | 0.48% | 4 | | Sep 2026 | 12.1K | 1.6% | 3 | 3.6K | 0.48% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using SCARPA’s and Tenaya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SCARPA**: Measured on the search term “hiking boots scarpa”. - **Tenaya**: Measured on the search term “tenaya climbing shoes”. - [SCARPA profile](/demand/global-en/brands/scarpa) - [Tenaya profile](/demand/global-en/brands/tenaya) - [All climbing shoes brands worldwide](/demand/global-en/categories/climbing-shoes-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SCARPA or Tenaya more popular in search? In September 2026, SCARPA had more branded searches than Tenaya among climbing shoes brands worldwide. SCARPA had about 12,100 branded searches, while Tenaya had 3,600. SCARPA made up 1.6% of all climbing shoes brand searches we track, and Tenaya accounted for 0.48%. ## Cite this page Brandwave. "SCARPA vs Tenaya: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/scarpa-vs-tenaya This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/scarpa-vs-tenaya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.