---
title: "Scale AI vs SuperAnnotate: Which is more popular by branded search?"
description: "Which is more popular in search, Scale AI or SuperAnnotate? Compare estimated monthly branded-search demand and Share of Search inside the Data labelling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/scale-ai-vs-superannotate"
publisher: "Brandwave"
---

# Scale AI vs SuperAnnotate: Which is more popular by branded search?

Which is more popular in search, Scale AI or SuperAnnotate? Compare estimated monthly branded-search demand and Share of Search inside the Data labelling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Scale AI and SuperAnnotate
- **Competitive set**: Data labelling platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Scale AI Share of Search**: 9.3%
- **SuperAnnotate Share of Search**: 1.5%

## Which is more popular in search, Scale AI or SuperAnnotate?

- In August 2026, Scale AI had more branded searches than SuperAnnotate among data labelling platforms worldwide. Scale AI was estimated to have 110K branded searches compared to SuperAnnotate’s 18.1K, and held a 9.3% Share of Search versus SuperAnnotate’s 1.5%.
- Scale AI was ahead of SuperAnnotate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Scale AI’s estimated Share of Search among data labelling platforms worldwide moved from 11.5% to 9.3%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 11 months ending August 2026, SuperAnnotate’s estimated Share of Search among data labelling platforms worldwide moved from 0.69% to 1.5%, and its estimated monthly branded searches moved from 9.9K to 18.1K.

## How did search popularity change for data labelling platforms worldwide in August 2026?

- Scale AI’s estimated Share of Search among data labelling platforms worldwide has lost ground for 3 months in a row, from 11.4% to 9.3% in August 2026.
- In August 2026, SuperAnnotate fell from 4th to 5th among data labelling platforms worldwide.

## Month by month

| Month | Scale AI estimated searches | Scale AI Share of Search | Scale AI rank | SuperAnnotate estimated searches | SuperAnnotate Share of Search | SuperAnnotate rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 11.5% | 2 | 9.9K | 0.69% | 5 |
| Nov 2025 | 135K | 9.6% | 2 | 12.1K | 0.86% | 5 |
| Dec 2025 | 135K | 11.4% | 2 | 12.1K | 1% | 4 |
| Jan 2026 | 135K | 9.6% | 2 | 14.8K | 1% | 5 |
| Feb 2026 | 110K | 9.4% | 2 | 14.8K | 1.3% | 5 |
| Mar 2026 | 135K | 9.5% | 2 | 18.1K | 1.3% | 5 |
| Apr 2026 | 135K | 9.5% | 2 | 22.2K | 1.6% | 4 |
| May 2026 | 165K | 11.4% | 2 | 18.1K | 1.3% | 5 |
| Jun 2026 | 135K | 11.3% | 2 | 18.1K | 1.5% | 5 |
| Jul 2026 | 110K | 9.4% | 2 | 22.2K | 1.9% | 4 |
| Aug 2026 | 110K | 9.3% | 2 | 18.1K | 1.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Scale AI’s and SuperAnnotate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Scale AI**: Measured on the search term “scale ai”.
- **SuperAnnotate**: Measured on the search term “superannotate”.

- [Scale AI profile](/demand/global-en/brands/scale-ai)
- [SuperAnnotate profile](/demand/global-en/brands/superannotate)
- [All data labelling platforms worldwide](/demand/global-en/categories/data-labelling-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Scale AI or SuperAnnotate?

In August 2026, Scale AI had more branded searches than SuperAnnotate among data labelling platforms worldwide. Scale AI was estimated to have 110K branded searches compared to SuperAnnotate’s 18.1K, and held a 9.3% Share of Search versus SuperAnnotate’s 1.5%.

## Cite this page

Brandwave. "Scale AI vs SuperAnnotate: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/scale-ai-vs-superannotate

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/scale-ai-vs-superannotate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.