--- title: "Scag vs Toro: Which is searched more?" description: "Is Scag or Toro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Zero turn mowers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/scag-vs-toro" publisher: "Brandwave" --- # Scag vs Toro: Which is searched more? Is Scag or Toro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Zero turn mowers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Scag and Toro - **Competitive set**: Zero turn mowers brands - **Market**: Global - **Month measured**: Sep 2026 - **Scag Share of Search**: 1.7% - **Toro Share of Search**: 7.5% ## Is Scag or Toro more popular in search? - In September 2026, Toro had more branded searches than Scag among zero turn mowers brands worldwide. Toro had about 122,000 branded searches, while Scag had 27,100. Toro made up 7.5% of all zero turn mowers brand searches we track, and Scag accounted for 1.7%. - Toro was ahead of Scag in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Scag’s share of searches among zero turn mowers brands worldwide moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending September 2026, Toro’s share of searches among zero turn mowers brands worldwide moved from 5% to 7.5%, and its estimated monthly branded searches moved from 83K to 122K. ## Top zero turn mowers brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Toro appeared in all five answers. Scag was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Toro was listed before Scag in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toro | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Scag | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hustler | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | John Deere | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bad Boy Mowers | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Ariens | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kubota | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobcat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about zero turn mowers brands - Asked ChatGPT "Which zero turn mowers brand should I buy?": 1. Toro, 2. Ariens, 3. John Deere, 4. Bad Boy Mowers, 5. Scag, 6. Hustler - Asked ChatGPT "What are the best zero turn mowers brands?": 1. Scag, 2. Hustler, 3. Toro, 4. John Deere, 5. Ariens - Asked ChatGPT "What's the best zero turn mowers brand for large lawns?": 1. Scag, 2. Hustler, 3. Toro, 4. Bad Boy Mowers - Searched Google, AI Overview "best zero turn mower": 1. Toro, 2. John Deere - Searched Google, AI Overview "commercial zero turn mower": 1. Toro, 2. Bad Boy Mowers Not named in any answer: Kubota and Bobcat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for zero turn mowers brands worldwide in September 2026? - In September 2026, Toro lost share of searches among zero turn mowers brands worldwide, from 10.1% to 7.5%. - In September 2026, Scag fell from 5th to 6th among zero turn mowers brands worldwide. ## Month by month | Month | Scag estimated searches | Scag Share of Search | Scag rank | Toro estimated searches | Toro Share of Search | Toro rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 1.3% | 6 | 83K | 5% | 3 | | Nov 2025 | 18.1K | 1.2% | 6 | 60.5K | 3.9% | 3 | | Dec 2025 | 14.8K | 0.92% | 7 | 43.8K | 2.7% | 5 | | Jan 2026 | 18.1K | 1.2% | 7 | 56.2K | 3.6% | 4 | | Feb 2026 | 22.2K | 1.4% | 6 | 63.2K | 4.1% | 3 | | Mar 2026 | 33.1K | 1.8% | 6 | 169K | 9.3% | 3 | | Apr 2026 | 33.1K | 1.7% | 6 | 253K | 13% | 3 | | May 2026 | 33.1K | 1.7% | 6 | 253K | 13% | 3 | | Jun 2026 | 33.1K | 1.8% | 5 | 182K | 9.9% | 3 | | Jul 2026 | 27.1K | 1.6% | 6 | 175K | 10.2% | 3 | | Aug 2026 | 33.1K | 1.9% | 5 | 175K | 10.1% | 3 | | Sep 2026 | 27.1K | 1.7% | 6 | 122K | 7.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Scag’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Scag**: Measured on the search term “scag”. - **Toro**: Measured on the search terms “toro mower”, “toro push mower”, “toro riding lawn mower” and “toro zero turn mower”, summed into one figure. - [Scag profile](/demand/global-en/brands/scag) - [Toro profile](/demand/global-en/brands/toro) - [All zero turn mowers brands worldwide](/demand/global-en/categories/zero-turn-mowers-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Scag or Toro more popular in search? In September 2026, Toro had more branded searches than Scag among zero turn mowers brands worldwide. Toro had about 122,000 branded searches, while Scag had 27,100. Toro made up 7.5% of all zero turn mowers brand searches we track, and Scag accounted for 1.7%. ## Cite this page Brandwave. "Scag vs Toro: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/scag-vs-toro This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/scag-vs-toro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.