--- title: "SAXX vs Uniqlo: Which is searched more?" description: "Is SAXX or Uniqlo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/saxx-vs-uniqlo" publisher: "Brandwave" --- # SAXX vs Uniqlo: Which is searched more? Is SAXX or Uniqlo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SAXX and Uniqlo - **Competitive set**: Men's underwear brands - **Market**: Global - **Month measured**: Sep 2026 - **SAXX Share of Search**: 8.6% - **Uniqlo Share of Search**: 2.3% ## Is SAXX or Uniqlo more popular in search? - In September 2026, SAXX had more branded searches than Uniqlo among men's underwear brands worldwide. SAXX had about 90,500 branded searches, while Uniqlo had 24,200. SAXX made up 8.6% of all men's underwear brand searches we track, and Uniqlo accounted for 2.3%. - SAXX was ahead of Uniqlo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SAXX’s share of searches among men's underwear brands worldwide moved from 9.4% to 8.6%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Uniqlo’s share of searches among men's underwear brands worldwide moved from 1.7% to 2.3%, and its estimated monthly branded searches moved from 16.5K to 24.2K. ## Top men's underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Uniqlo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SAXX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Uniqlo was listed before SAXX in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calvin Klein | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tommy John | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Uniqlo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mack Weldon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | SAXX | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Step One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about men's underwear brands - Asked ChatGPT "Which men's underwear brand should I buy?": 1. Calvin Klein, 2. Tommy John, 3. Uniqlo - Asked ChatGPT "What are the best men's underwear brands?": 1. SAXX, 2. Calvin Klein, 3. Uniqlo, 4. Mack Weldon, 5. Tommy John - Asked ChatGPT "What's the best men's underwear brand for everyday wear?": 1. Calvin Klein, 2. Mack Weldon, 3. Tommy John, 4. Uniqlo - Searched Google, AI Overview "best men's underwear": 1. Calvin Klein, 2. Tommy John, 3. Uniqlo - Searched Google, AI Overview "mens boxer briefs": named none of the brands we track Not named in any answer: Jockey, Step One and Bonds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for men's underwear brands worldwide in September 2026? - In September 2026, SAXX overtook Tommy John to rank 4th among men's underwear brands worldwide, with 8.6% of the searches. - In September 2026, Uniqlo gained share of searches among men's underwear brands worldwide, from 1.3% to 2.3%. ## Month by month | Month | SAXX estimated searches | SAXX Share of Search | SAXX rank | Uniqlo estimated searches | Uniqlo Share of Search | Uniqlo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 9.4% | 3 | 16.5K | 1.7% | 8 | | Nov 2025 | 135K | 9% | 5 | 20.2K | 1.3% | 8 | | Dec 2025 | 135K | 10% | 3 | 22K | 1.6% | 8 | | Jan 2026 | 110K | 11.7% | 3 | 18.7K | 2% | 7 | | Feb 2026 | 90.5K | 10.3% | 3 | 16.5K | 1.9% | 7 | | Mar 2026 | 90.5K | 7.8% | 3 | 18.7K | 1.6% | 7 | | Apr 2026 | 90.5K | 9% | 3 | 20.2K | 2% | 7 | | May 2026 | 90.5K | 7.3% | 3 | 20.2K | 1.6% | 7 | | Jun 2026 | 90.5K | 7.5% | 3 | 20.2K | 1.7% | 7 | | Jul 2026 | 90.5K | 7.9% | 3 | 24.7K | 2.1% | 7 | | Aug 2026 | 90.5K | 4.9% | 5 | 24.7K | 1.3% | 7 | | Sep 2026 | 90.5K | 8.6% | 4 | 24.2K | 2.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using SAXX’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SAXX**: Measured on the search term “saxx”. - **Uniqlo**: Measured on the search terms “uniqlo boxers” and “uniqlo underwear”, summed into one figure. - [SAXX profile](/demand/global-en/brands/saxx) - [Uniqlo profile](/demand/global-en/brands/uniqlo) - [All men's underwear brands worldwide](/demand/global-en/categories/mens-underwear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SAXX or Uniqlo more popular in search? In September 2026, SAXX had more branded searches than Uniqlo among men's underwear brands worldwide. SAXX had about 90,500 branded searches, while Uniqlo had 24,200. SAXX made up 8.6% of all men's underwear brand searches we track, and Uniqlo accounted for 2.3%. ## Cite this page Brandwave. "SAXX vs Uniqlo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/saxx-vs-uniqlo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/saxx-vs-uniqlo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.